Company Research Report: LAKE Pajamas

Company Overview

• Name: LAKE

• Mission: LAKE believes that the most comfortable part of the day should be celebrated. They focus on creating elevated pajamas designed to enhance high-quality sleep by prioritizing comfort and softness.

• Founded: LAKE was founded in 2014.

• Founders: The company was founded by Cassandra Cannon and Anne Read Lattimore.

• Key People: No specific information available.

• Headquarters: Savannah, Georgia, USA.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Notable For: LAKE is known for its sleepwear phenomenon, beloved by editors and customers for its incomparable softness and commitment to an elevated sleep style.

Products

Overview of Offerings

LAKE offers premium sleepwear for women, men, and children. These products are designed using high-quality materials for ultimate comfort. Their product range includes pajama sets, nightgowns, robes, and casual wear extending beyond bedtime.

Product Details

1. Pima Cotton Collection

• Description: These are luxuriously soft pajama sets made of 100% Peruvian Pima cotton, known for its softness and strength.

• Key Features:

• Cozy or cooling properties.

• Described as the "cashmere of cotton."

• Available in various styles and colors.

2. DreamModal Collection

• Description: The DreamModal collection features a super-smooth fabric with silky softness and remarkable drape.

• Key Features:

• Composed of 95% modal and 5% spandex.

• Moves with the body for enhanced comfort.

3. Poplin Collection

• Description: A collection offering a crisp, cool, and comfortably tailored style crafted from light cotton shirting fabric.

• Key Features:

• Timeless style with cooling properties.

• Ideal for sleeping.

4. Pointelle Collection

• Description: Features a lightweight weave in 100% Peruvian Pima cotton, perfect for hot sleepers and warm climates.

• Key Features:

• Openwork pattern for delicate texture.

• Soft and silky fabric.

Recent Developments

• New Product Launches: No specific information available.

• New Features: No specific information available.

• Partnerships: LAKE has expanded its physical presence by opening stores in Atlanta and Charleston. The company is also encouraging collaborations and partnerships via their #LAKEPartner program, providing a channel for promotions and product launches.

This report provides an extensive overview of LAKE Pajamas based on available data, highlighting their mission, products, and strategic market position.