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Lampi. Comunicazione Illuminata.

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Lampi. Comunicazione Illuminata: Market Research Report



Company Overview



Name:
Lampi. Comunicazione Illuminata

Mission:
No information is available

Founded:
2015

Founder:
No information is available

Key People:
  • Lara Ampollini, Founder & CCO

  • Beatrice Grattacaso, Project Manager

  • Alessandra Formato, Graphic Designer

  • Serena Cavalluzzo, Project Manager and Digital Account


Headquarters:
Via Bernini 26, Parma, 43126, IT

Number of Employees:
11-50 employees

Revenue:
No information is available

Known For:
Lampi is known for its expertise in digital, innovative, and multichannel communication strategies. The company is experienced in producing comprehensive customer-centered communication funnels, both online and offline. They have a particular focus on big international companies and producers of Made In Italy quality goods.

Products



Products Offered:

1. Integrated Communication Campaigns:
  • Description: Comprehensive communication strategies, combining branding and consumer engagement across various touchpoints, maintaining consistent branding from ATL to shelf display.

  • Key Features: Tailor-made approach, seamless online and offline integration, focus on community engagement, data-driven decisions.


2. Digital Marketing Services:
  • Description: Full-spectrum digital marketing support, from strategies to execution, including social media, web monitoring, and digital PR.

  • Key Features: Data analysis, digital strategy development, social media management, web design, social API integration.


3. Consulting on Digital Content:
  • Description: Custom-created content to fit the client's strategic needs.

  • Key Features: In-house content production, strategic planning, medium-specific creativity.


4. Events and PR:
  • Description: Planning and managing events to enhance brand presence and public relations.

  • Key Features: Customized events, attention to brand values, extensive media outreach.


Recent Developments



Recent Developments:

1. Awards and Recognition:
  • Recognition:

  • Won the Innovation Award at the Web Marketing Festival in 2016 for a multichannel social campaign on Diversity and Inclusion in Sports.

  • Fumara campaign won six prestigious Italian awards for branding and marketing.

  • Recent gold award at Key Awards for 'Local cats' campaign for Petreet in large outdoor advertisement category.

  • Partners: Group Media Key, CIAM S.r.l., and other clients.


2. New Campaigns:
  • Fiorucci Salumi Campaign:

  • Details: An integrated campaign with a fresh and youthful narrative while emphasizing old traditions. The campaign included TV, digital marketing, and in-store activations.

  • Duration: January 10 to March 10

  • Key Features: 21 million impressions across multiple platforms, product placement in major TV shows (e.g., Sky Digital, Amazon).

  • Rizzoli Emanuelli Campaign:

  • Details: A cross-media campaign revealing the versatility of Rizzoli's anchovies, integrated with TV and digital channels and product placement in MasterChef Italia 11.

  • Key Features: Interactive ad formats, branded content on food media brand channels, comprehensive integration with social media influencers.


3. Ongoing Initiatives:
  • 'Play the rare game' Campaign:

  • Details: An omnichannel campaign in collaboration with Chiesi Global Rare Diseases and other partners. Focus on raising awareness about rare diseases.

  • Execution: Activities at iconic locations such as the Olympic Stadium, involvement with notable sports teams and NGOs.

  • Goals: Raise awareness and support for rare disease communities.


New Products Launched:
  • Snackin by Fiorucci:

  • Details: A new snack product launched with a digital campaign featuring influencer Ludovica Pagani.


New Features Added to Existing Products:
  • No information is available


New Partnerships:
  • Collaborations with major brands like Fiorucci, Rizzoli Emanuelli, Chiesi Global Rare Diseases, and media outlets for enhanced campaign reach and impact.


Conclusion:
Lampi. Comunicazione Illuminata has established itself as an influential agency within digital, innovative, and multichannel communication landscapes. Their ability to win numerous awards and launch effective integrated campaigns marks them as a leader in the Italian advertising services industry.