Landscape Leadership® Company Profile

Background

Founded in 2008, Landscape Leadership® is a specialized sales and marketing agency dedicated exclusively to the green industry. The company's mission is to empower lawn and landscaping businesses by providing tailored marketing and sales programs that drive growth and establish market leadership. With a deep understanding of the unique challenges faced by green industry professionals, Landscape Leadership® combines decades of experience in both landscaping and marketing to deliver effective, industry-specific solutions.

Key Strategic Focus

Landscape Leadership® focuses on delivering comprehensive marketing and sales strategies tailored to various sectors within the green industry, including:

Lawn Care Services: Enhancing customer acquisition for fertilization and weed control programs.

Landscape Design & Installation: Attracting ideal clients and streamlining the sales process.

Commercial Landscaping: Building portfolios of commercial clients and property management firms.

Tree Care Services: Securing high-value clients for tree care and plant health services.

Maintenance & Irrigation Companies: Increasing client value through full-service offerings.

Pest Control Services: Expanding pest management programs and client bases.

The company employs a range of key technologies and methodologies, including search engine optimization (SEO), content marketing, social media management, and digital advertising, to effectively target and engage these markets.

Financials and Funding

As a privately held company, specific financial details and funding history for Landscape Leadership® are not publicly disclosed. However, the company has demonstrated steady growth since its inception, expanding its client base and service offerings within the green industry.

Technological Platform and Innovation

Landscape Leadership® distinguishes itself through the integration of proprietary technologies and innovative methodologies tailored to the green industry:

Custom Website Development: Designing and developing unique, non-template websites that reflect each client's brand identity and service offerings.

Integrated Lead Generation: Implementing digital and offline marketing strategies to attract and convert qualified leads.

Sales Technology and Training: Providing tools and training to enhance sales processes and close rates.

Content Marketing: Creating industry-specific content, including blogs, videos, and photography, to engage target audiences and improve SEO performance.

These innovations enable Landscape Leadership® to deliver measurable results and maintain a competitive edge in the industry.

Leadership Team

The leadership team at Landscape Leadership® comprises seasoned professionals with extensive experience in both the green industry and marketing:

Chad Diller, CEO: With over 25 years in the green industry, Chad has held various roles, including lawn and tree technician, account manager, and marketing director for a $13M+ landscaping company. He joined Landscape Leadership® in 2016 and was promoted to CEO in January 2025.

Chris Heiler, Founder & Owner: Chris began his career over 25 years ago, earning a bachelor's degree in horticulture and landscape design from Michigan State University. He owned a landscape design firm for eight years before founding Landscape Leadership® in 2008. Chris now serves in an advisory role.

Carolyn Bowers, Content Marketing Manager: Based in Orlando, FL, Carolyn leads content marketing initiatives, leveraging her expertise to create engaging and effective content strategies.

James Mann, Technology Implementation Specialist: Operating from Houston, TX, James specializes in implementing and managing technological solutions to enhance client marketing efforts.

Kyle Larson, Account Manager: Located in Greenville, SC, Kyle manages client accounts, ensuring the delivery of tailored marketing strategies and services.

James Conley, Account Manager: Based in Pittsburgh, PA, James oversees client relationships, focusing on strategic planning and execution.

Kaitlin Funke, Digital Project Manager: From Lancaster, PA, Kaitlin coordinates digital projects, ensuring timely and successful implementation.

Drew Holler, Account Manager: Operating out of Thornton, CO, Drew manages client accounts, emphasizing personalized marketing solutions.

Heather, Content Writer: Based in Traverse City, MI, Heather contributes to content creation, crafting compelling narratives for clients.

Lindsey, Content Writer: From Royersford, PA, Lindsey specializes in developing written content that resonates with target audiences.

Mike, Photographer & Videographer: Located in Lancaster, PA, Mike produces high-quality visual content to enhance client marketing materials.

Terri, Content Writer: Based in Grand Rapids, MI, Terri focuses on creating engaging and informative content for clients.

Jackson, Videographer & Photographer: Operating from Chicago, IL, Jackson captures visual media to support client marketing campaigns.

Nicole, Content Writer: From Medina, OH, Nicole crafts written content tailored to client needs and industry standards.

Gabriel, Web Developer, Digital Ads: Based in Montreal, QC, Gabriel develops websites and manages digital advertising efforts.

Jon, Web Developer: Operating out of Philadelphia, PA, Jon focuses on website development and maintenance.

Billy, Freelance Videographer: Located in Leesburg, VA, Billy provides videography services to enhance client content.

Brian, Freelance Videographer: From Frederick, MD, Brian contributes to video production projects for clients.

Alex, Freelance Photographer: Based in Leesburg, VA, Alex captures photographic content to support marketing initiatives.