Lasso MD Company Profile

Background

Overview

Founded in 2018 and headquartered in San Diego, California, Lasso MD is a comprehensive marketing solution provider specializing in dental and medspa practices. The company offers a suite of services designed to streamline patient acquisition through custom content creation, online advertising, lead management automation, and marketing ROI verification. Lasso MD's mission is to empower healthcare practices with transparent, user-friendly, and performance-driven marketing tools that foster sustainable growth.

Key Strategic Focus

Core Objectives

Predictable & Repeatable Growth: Implementing streamlined processes to ensure consistent patient acquisition.

Revenue-Centric Approach: Aligning all marketing tools and strategies towards measurable revenue generation.

Transparent Operations: Providing open and verifiable data to build trust and facilitate informed decision-making.

Specialization

Lasso MD focuses exclusively on the dental and medspa sectors, offering tailored marketing solutions that address the unique challenges and opportunities within these industries.

Key Technologies Utilized

PatientLoop™ Software: A proprietary platform encompassing lead tracking, ROI analysis, call analysis, and review generation.

Custom Content Creation: Development of bespoke videos and photos at competitive rates to enhance online presence.

Primary Markets Targeted

Lasso MD serves dental and medspa practices across the United States, aiming to enhance their patient acquisition and retention through innovative marketing strategies.

Financials and Funding

Funding History

April 2023: Secured a $2 million investment from Trestle Partners, a New York-based private investment firm specializing in SaaS and Martech companies.

Utilization of Capital

The funds are allocated towards:

Recruiting top talent to enhance product development.

Releasing new features to simplify user workflows and automate tasks.

Incorporating AI assistance and expanding API integrations with patient management systems.

Revenue

In 2023, Lasso MD reported a revenue of $3.9 million, reflecting consistent growth since its inception.

Technological Platform and Innovation

Proprietary Technologies

PatientLoop™: An integrated software suite offering:

Lead Tracking

ROI Analysis

Call Analysis

Review Generation

Scientific Methodologies

AI-Driven Workflows: Utilizing artificial intelligence to automate repetitive tasks and enhance marketing efficiency.

Leadership Team

Eric Bunnell – Chief Executive Officer

Eric Bunnell, the founder and CEO, established Lasso MD with a mission to reduce healthcare practices' dependence on outsourced services, particularly in dental marketing. Under his leadership, the company has expanded to serve over 500 dental practices across 44 states.

Kwan Lee – Chief Technology Officer

Kwan Lee brings extensive experience in product engineering and risk management. He focuses on building cohesive teams and implementing tools and processes to manage and scale globally distributed teams effectively.

Jordan – Vice President, Marketing Services

Jordan leads the marketing services division, overseeing the development and execution of marketing strategies tailored to the dental and medspa industries.

Competitor Profile

Market Insights and Dynamics

The dental and medspa marketing industry is characterized by a growing demand for specialized marketing solutions that cater to the unique needs of healthcare practices. The market is competitive, with several players offering a range of services from content creation to lead management.

Competitor Analysis

Convertable: Specializes in lead tracking and conversion optimization for various industries.

ROI Metrics: Offers analytics and reporting tools to measure marketing performance.

Leadsberry: Provides lead generation and management services with a focus on digital marketing.

These competitors offer similar services but may lack the integrated, industry-specific approach that Lasso MD provides.

Strategic Collaborations and Partnerships

Texas Dental Association

Lasso MD has partnered with the Texas Dental Association, the third-largest state dental association in the U.S., to enhance its service offerings and credibility within the dental community.

Benco Dental Supply Co. Inc.

In July 2023, Lasso MD partnered with Benco Dental, a leading dental supply company, to offer marketing software solutions to a broader range of dental practices.

Operational Insights

Competitive Advantages

Integrated Approach: Combining marketing services with proprietary software to offer a comprehensive solution.

Industry Specialization: Focusing exclusively on dental and medspa practices to provide tailored strategies.

Transparent Pricing: Offering clear and flexible pricing plans to accommodate various practice sizes and needs.

Strategic Opportunities and Future Directions

Expansion Plans

Lasso MD aims to:

Enhance AI capabilities to further automate marketing processes.

Expand API integrations with additional patient management systems.

Broaden its market reach by forming new strategic partnerships.

Positioning

By leveraging its integrated platform and industry expertise, Lasso MD is well-positioned to capitalize on the growing demand for specialized marketing solutions in the healthcare sector.