Lasso Safe Company Market Research Report

Company Overview

Name: Lasso Safe, LLC.

Mission: To protect athletes and create a more sustainable, prosperous sporting community by developing solutions for sports safety, wellness, and value creation.

Founded: 2010

Founders: Pamela Minix, a former athlete and biomechanics specialist, and Luis Hernandez, a professional figure skater.

Key People:

Pamela Minix: Chief Executive Officer

Childhood Trauma Policy Writer

Author

Endurance Mountain Bike Champion

Luis Hernandez: Co-Founder / Athlete Representative

4x Figure Skating World Team Member

6x Figure Skating National Champion

Coach

Eddie Keidat: Chief Technology Officer

Founder of Gimmees Promos, LLC

Former Director of UI – VerticalNet

Former Sr. Developer – Fox Interactive

Headquarters: No information is available

Number of Employees: No information is available

Revenue: No information is available

Known For: Lasso Safe is recognized for its proactive approach in athlete safety and wellness, leveraging 13 years of research to develop platforms and certification programs that monitor and prevent sports abuse and foster safer sporting environments.

Products

1. Sports Wellness Platform (SWP)

Description: An athlete experience recognition tool that applies the science of mental, physical, and social environments to benefit the health and performance of sports organizations and their people.
Key Features:

Develops athlete experience data.

Conducts regular diagnostic wellness reviews using an expertly designed questionnaire.

Uses proprietary AI technology to flag potential issues early.

Offers intuitive reporting and trend analysis.

2. Lasso Safe Certified

Description: An independent verification program recognized globally for the research, education, and certification of safe cultures in youth, amateur, and Olympic sports.
Key Features:

Verifies the safety standards.

Provides education and certification for safe sports cultures.

Recent Developments

New Products Launched

Sports Wellness Platform (SWP): Announced in July 2022, it is a web app aimed at accrediting, advancing, and promoting safe communities in sports and esports.

New Features Added to Existing Products

No information available

New Partnerships

Fleming Tech Camps: Collaborating Partner (Pilot Programs)

FSQ Sport: Collaborating Partner

Athlete Soul: Collaborating Partner

Isophit: Canadian Ambassador

CW Consulting: Collaborating Partner

Los Angeles Times: Media Partner

Chilton Trust: Collaborating Partner

Morgan Stanley: Collaborating Partner

globocol: Collaborating Partner

RYSE: Collaborating Partner

Players Health: Collaborating Partner

Rise Nutrition: Collaborating Partner, focused on position-specific nutrition for optimized performance.

Awards and Recognitions

Award Granted to Utah State University: For research on the Sports Wellness Platform (SWP), led by Dr. Travis Dorsch.

Lasso Safe Newsletter – August 2024: Recognition and research partnership with Utah State University.

Major Events and Collaborations

Safe Sport Inspiration Days: Collaborating with research leader Tine Vertommen and others in Antwerp (Belgium) in November 2024.

S.P.O.R.T.S. The Relationship Conference: Participation by Luis Hernandez to promote SWP for youth sports events and travel.

Philanthropic Efforts

Donations and Fundraising: Raised $22,000 in 2024 Q1 for youth and athlete safety programs.

Conclusion

Lasso Safe stands at the forefront of sport culture safety and wellness, marked by their innovative Sports Wellness Platform, strategic partnerships, and commitment to academic collaborations. The organization continues to drive the evolution of safe and healthy sports environments through research, technology, and dedicated educational programs.