Overview
Lately.AI is a pioneering AI-powered social content creation platform based in Stone Ridge, New York. The company employs artificial intelligence integrated with neuroscience to convert longform content into compelling social media posts, enabling businesses to produce personalized, scalable, and high-impact marketing content. Lately also incorporates employee advocacy and social media management functionalities into its offerings.
Leadership
Lately.AI was co-founded by Kate Bradley Chernis, who currently serves as the CEO. She combines her experiences as a former marketing agency owner and ex-XM rock 'n' roll DJ to marry AI technology with a passion for music, thus transforming digital marketing. The executive team further includes Jason DeBacco as the Cofounder & Chief Product Officer and Brian Sirkia as the Cofounder & Chief Technology Officer, who are instrumental in leading strategic product development and technological advancement.
Product and Services
The flagship product of Lately.AI is a sophisticated content creation assistant that utilizes AI to analyze audience preferences and create a custom writing model aligned with specific brand voices. This platform effectively repurposes video, audio, or text into optimized social media content. It functions as an extension of the customer's marketing team by fostering collaboration and maintaining authenticity in service delivery.
Financials and Funding
By 2025, Lately.AI completed several funding rounds, accruing a total of $4 million and achieving a valuation of $10 million in 2024. The company reported a revenue of $3.2 million and services a diverse client base of 358 customers, underscoring its growth and market acceptance.
Partnerships and Integration
The company partners with key industry platforms such as HubSpot Marketing Hub, Hootsuite, Sprinklr, and Salesforce, increasing its accessibility and versatility for divergent organizational requirements.
Industry Recognition
Lately.AI is celebrated for its community-driven business approach, marked by close collaborations with clients and partners and fostering an authentic brand experience. It is acknowledged as one of the fastest-growing AI-powered social media companies worldwide, securing its place within various sectors such as technology, media, and professional services.
Vision
Lately.AI aims to aid content creators in generating enhanced marketing content by integrating human creativity with AI capabilities. It endeavors to cultivate a community that views Lately not just as AI software, but as a team of dedicated humans partnering with its customers.
Contact
For inquiries, Lately.AI offers the following contact points:
- Sales & Partnerships: sales@lately.ai
- Press Inquiries: press@lately.ai
- Customer Support: support@lately.ai
Visit the Lately.AI [website](https://www.lately.ai/) for more information.
Competitor Analysis
Hootsuite
Hootsuite, established in 2008 and based in Vancouver, Canada, is a globally renowned social media management platform. It serves as a comprehensive solution for managing multiple social networks like Twitter, Facebook, Instagram, and LinkedIn. The company caters to over 16 million users in 175 countries. Despite facing public backlash over a partnership with U.S. Immigration and Customs Enforcement (ICE), which was later canceled, it has successfully raised significant funding, including a Series B round of $165 million. Hootsuite is led by CEO Irina Novoselsky.
Ocoya
Ocoya is a nascent AI-based platform specializing in content creation and scheduling, combining AI writing, automation, and analytics offerings. Founded in 2020, with a small team, it has rapidly integrated with platforms like Shopify and WooCommerce. Despite its size, Ocoya boasts a user base of over 100,000 businesses globally.
HubSpot
HubSpot, Inc. stands as a leader in the CRM and marketing software realm, offering social media management tools. With a substantial revenue of $2.63 billion in 2024, HubSpot has launched HubSpot AI to advance marketing, sales, and service tools. The company enhances its offerings through strategic acquisitions, such as Frame AI, to integrate advanced AI technologies and maintain a competitive edge in the industry.
Simplify360
Simplify360 emphasizes omnichannel customer support with AI-enhanced solutions and social media analytics. Its product suite includes comprehensive social media monitoring, analytics, and management tools like AI chatbots. With operational bases in Bengaluru, India, and Scottsdale, USA, Simplify360 serves a range of businesses focusing on digital customer experiences.
Strategic Insights
Lately.AI operates in a competitive landscape of AI-driven social media management solutions, necessitating insight into competitors' distinctive strengths and innovations. Understanding Hootsuite’s extensive global reach, Ocoya’s efficient content creation, and HubSpot's integrated AI capabilities, equips Lately.AI with the knowledge to refine its value proposition and strategic engagements. Navigating industry dynamics and addressing potential public controversies, as seen with Hootsuite, underscores the importance of corporate responsibility alongside continuous technological evolution. Capitalizing on these insights can guide Lately.AI in enhancing product offerings, forming strategic partnerships, and executing marketing strategies tailored to diverse needs within the social media management ecosystem.
