L

Later

www.later.com link_icon

Company Research Report: Later Social™



Company Overview



Name and Mission


  • Company Name: Later Social™

  • Mission: Later's mission is to build the world’s first Social Revenue Platform™. They aim to help marketers create authentic, high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.


Founded Information


  • When Founded: Founded in 2014

  • Founders: No information is available


Key People


  • Chief Executive Officer (CEO): Scott Sutton

  • Chief Strategy Officer (CSO): Lyle Stevens

  • President: Roger Patterson


Headquarters


  • Location: No information is available


Number of Employees


  • No information is available


Revenue


  • Revenue: No information is available


Recognitions and Expertise


  • Specialty: Later is known for its social media management, influencer marketing solutions, and first-to-market Link in Bio tool.


Products



Later Social™


Description


Later Social™ is a robust social media management tool that allows users to create, edit, and schedule posts across multiple social media platforms.

Key Features


  • Schedule & Publish: Plan and schedule posts to publish automatically on various social platforms.

  • Link in Bio: Create a customizable landing page in the bio section of Instagram and TikTok to drive traffic.

  • Analytics: Gain insights into content performance without complex data analysis.

  • Content Creation Tools: Access to tools for organizing and editing media, and finding on-brand UGC.


Later Influence™


Description


Later Influence is an influencer marketing platform that helps brands manage their influencer campaigns, from recruitment to performance tracking.

Key Features


  • Campaign Management: Automated workflow for managing influencer collaborations.

  • Creator Database: Extensive database to find and recruit influencers.

  • Performance Tracking: Track and analyze the ROI of influencer campaigns.


Link in Bio™


Description


Link in Bio is a tool designed by Later to help users drive traffic from their bio link to various online destinations.

Key Features


  • Customizable Pages: Create custom web pages for Instagram and TikTok bios.

  • Multi-link Menu: Feature multiple links in one bio to drive traffic to different locations.


Recent Developments



New Products Launched


  • AI-Enabled Social Listening Tool: Launched on August 20, 2024, to provide curated, actionable insights for better social media engagement and competitive edge.

  • Beyond Influence Podcast: Launched April 11, 2024, featuring CEO Scott Sutton and influencer Kwame Appiah.

  • AI-powered Caption Writer for Instagram: Launched February 22, 2023, it allows users to generate captions quickly using AI.


New Features Added


  • Creator Recommendations and Better ROI: Part of the new social listening tools, enhancing influencer marketing strategies.


Partnerships and Alliances


  • Mavrck and Later Merger: As of January 19, 2024, Mavrck and Later have unified as one business to better serve the market and streamline social media and influencer marketing efforts.


Additional Information


  • Training and Resources: Later provides various resources, including a blog, a resource center, onboarding materials, and customer stories to help clients maximize the platform's potential.


Conclusion


Later Social™ is a comprehensive platform designed to streamline social media and influencer marketing. By combining various tools for scheduling, analytics, content creation, and AI-powered features, Later Social™ offers significant capabilities to enhance marketing efforts and drive predictable ROI for clients.