Latham Group, Inc., known as Latham, The Pool Company™, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. With over 65 years of experience, Latham offers a comprehensive portfolio of pools and related products, including in-ground swimming pools, pool liners, and pool covers. The company's mission is to design and manufacture high-quality pool products with the homeowner in mind, positioning itself as a value-added partner to its dealers.
Latham's strategic focus centers on expanding its market share in the in-ground residential swimming pool industry through innovation, strategic partnerships, and geographic expansion. The company emphasizes the growth of fiberglass pools, which offer benefits such as lower upfront and lifecycle costs, faster installation, and premium quality. Latham also aims to increase its presence in the "Sand States" (Florida, Texas, Arizona, and California), which accounted for approximately two-thirds of pool starts in the United States in 2024. Additionally, the company invests in digital marketing strategies to generate high-quality consumer leads for its dealer partners.
In 2021, Latham Group, Inc. completed its initial public offering (IPO), raising $399.3 million in net proceeds. This capital has been utilized to accelerate growth initiatives, including investments in manufacturing capacity, research and development, and strategic acquisitions. For the fiscal year ended December 31, 2023, the company reported net sales of $566.5 million and a net loss of $2.4 million. Adjusted EBITDA for the year was $61.6 million. In the first nine months of fiscal 2024, Latham reported net sales of $421.2 million, a decrease of 11.4% compared to the same period in the prior year, with net income of $11.3 million and adjusted EBITDA of $76.6 million.
Latham's product pipeline includes a diverse range of in-ground swimming pools, pool liners, and pool covers. The company continues to innovate by introducing new fiberglass pool designs and features that cater to evolving consumer preferences. In July 2024, Latham partnered with Poolside Tech to launch "The Attendant," a smart pool automation system designed specifically for Latham fiberglass pools. This system offers homeowners complete control over their pool's temperature and water chemistry via smartphone, enhancing convenience and efficiency.
Latham differentiates itself through its proprietary technologies and innovative approaches. The company employs an eight-layer building process for its fiberglass pools, ensuring industry-leading thickness and durability. Finite element analysis is utilized to model pool designs and minimize structural weak points. Additionally, Latham has developed the "Latham Augmented Reality Pool Visualizer" app, allowing homeowners to visualize various pool models in their own backyards, thereby enhancing the customer experience and facilitating the decision-making process.
Latham's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation. Scott Rajeski serves as President and CEO, bringing extensive experience in manufacturing and operational leadership. Under his guidance, Latham has focused on expanding its product offerings and market reach. The leadership team also includes executives with backgrounds in finance, marketing, and operations, collectively contributing to the company's strategic direction and success.
In August 2024, Latham acquired Coverstar Central, LLC, its exclusive dealer of automatic safety covers in 29 states and a trusted partner since 2006. This acquisition aims to enhance Latham's market position in the automatic safety cover segment and strengthen its distribution network.
The in-ground residential swimming pool industry is competitive, with several key players vying for market share. Latham's primary competitors include:
- Zodiac Pool Systems: Headquartered in Carlsbad, California, Zodiac offers a range of pool and spa products and operates in the retail field.
- Maytronics: Based in Kibbutz Yizre'el, North District, Maytronics specializes in robotic pool cleaners and other pool maintenance solutions.
- Blue Haven Pools & Spas: A well-known name in the pool industry, specializing in custom pool design and installation.
- Premier Pools and Spas: One of the largest pool builders in the U.S., offering a wide range of services from construction to maintenance.
The market for in-ground residential swimming pools has experienced growth driven by increasing consumer interest in outdoor living spaces. However, the industry is subject to cyclical trends influenced by macroeconomic factors such as consumer confidence, housing market conditions, and interest rates. In 2024, the industry faced a downturn with an expected 15% decline in new pool starts due to macroeconomic headwinds.
Latham has established significant collaborations to enhance its market position and innovation capacity. The partnership with Poolside Tech to develop "The Attendant" smart pool automation system exemplifies the company's commitment to integrating advanced technology into its product offerings. Additionally, the acquisition of Coverstar Central, LLC, has strengthened Latham's distribution network and product portfolio in the automatic safety cover segment.
Latham's strategic considerations include focusing on the expansion of fiberglass pools, which offer advantages such as lower costs and faster installation compared to traditional concrete pools. The company also emphasizes digital marketing strategies to generate high-quality consumer leads for its dealer partners, thereby enhancing its competitive edge. Furthermore, Latham's investments in manufacturing capacity and product innovation position it to respond effectively to market demands and maintain its leadership position.
Looking ahead, Latham aims to capitalize on growth opportunities by expanding its presence in the "Sand States," where a significant portion of new pool installations occur. The company plans to continue investing in product innovation, particularly in the fiberglass pool segment, and to leverage strategic acquisitions to enhance its product offerings and market reach. By focusing on these areas, Latham is well-positioned to achieve its future objectives and strengthen its market leadership.
For more information, visit Latham's official website.
Latham Group Inc (SWIM) is publicly traded on the USA market. As of May 28, 2025, the stock price is $5.94 USD, with an intraday high of $6.06 USD and a low of $5.89 USD. The latest trade time is 00:15:00 UTC.
Stock market information for Latham Group Inc (SWIM)
- Latham Group Inc is a equity in the USA market.
- The price is 5.94 USD currently with a change of 0.09 USD (0.02%) from the previous close.
- The latest open price was 5.98 USD and the intraday volume is 292870.
- The intraday high is 6.06 USD and the intraday low is 5.89 USD.
- The latest trade time is Wednesday, May 28, 00:15:00 UTC.
