LATINA Style, Inc. Company Profile

Background

Overview:
Founded in 1994 and headquartered in Dallas, Texas, LATINA Style, Inc. is a pioneering media company dedicated to addressing the needs and concerns of contemporary Latina professionals and business owners in the United States. The company's flagship publication, LATINA Style Magazine, has been a trailblazer in highlighting Latina achievements across various sectors, including business, science, civic affairs, education, entertainment, sports, and the arts.

Mission and Vision:
LATINA Style, Inc. aims to empower Latina professionals by providing culturally sensitive content that showcases their accomplishments and offers practical advice on technology, entertainment, travel, investment, beauty, and career development. The company's vision is to be the leading source of information and inspiration for Latinas striving for professional and personal growth.

Industry Significance:
As the first national company dedicated to the contemporary Latina working woman and business owner, LATINA Style, Inc. has set a benchmark in the publishing industry. Its initiatives have significantly contributed to the recognition and advancement of Latinas in corporate America.

Key Strategic Focus

Core Objectives:
LATINA Style, Inc. focuses on:

• Publishing content that resonates with Latina professionals.

• Organizing events that promote career development and networking.

• Recognizing corporations that provide exemplary career opportunities for Latinas.

Areas of Specialization:
The company specializes in:

• Publishing: Producing a national magazine tailored for Latina professionals.

• Event Management: Hosting conferences and award ceremonies that celebrate Latina achievements.

• Research and Evaluation: Conducting studies like the LATINA Style 50 Report to assess corporate America's support for Latinas.

Primary Markets:
LATINA Style, Inc. targets:

• Latina professionals and business owners across the United States.

• Corporations seeking to enhance diversity and inclusion within their workforce.

Financials and Funding

Revenue:
As of recent estimates, LATINA Style, Inc. generates approximately $6 million in annual revenue.

Employee Base:
The company employs around 31 individuals, reflecting a 12% growth in employee count over the past year.

Funding History:
LATINA Style, Inc. has raised a total of $57,000 in funding over one round.

Pipeline Development

Key Initiatives:

• LATINA Style Magazine: A bi-monthly publication reaching over 600,000 readers, offering content that addresses the professional and personal interests of Latina women.

• LATINA Style 50 Report: An annual evaluation identifying the 50 best companies for Latinas to work for in the U.S., setting the standard for corporate America's career advancement opportunities for Latinas.

• LATINA Style Business Series: Launched in 1998, this program is the most successful business development initiative for Latina business owners in the nation, with over 40,000 participants in more than 150 cities.

• National LATINA Symposium: Established in 2004, this symposium brings together the largest gathering of Latinas serving in the Armed Forces and veterans, recognizing over 252 Latinas and 4 Latinos who have significantly advanced the cause of Latina recognition.

Technological Platform and Innovation

Proprietary Technologies:
While primarily a publishing and event management company, LATINA Style, Inc. leverages modern publishing technologies and digital platforms to disseminate content and engage with its audience effectively.

Scientific Methodologies:
The company employs comprehensive research methodologies to compile the LATINA Style 50 Report, ensuring an accurate representation of corporate America's support for Latina professionals.

Leadership Team

• Robert E. Bard: President & CEO.

• Lupita Colmenero: Chief Operating Officer.

• Gloria Romano-Barrera: Managing Editor.

• Vanessa Renteria: Communications & Social Media Coordinator.

• Vanessa Warfield: Special Projects & Events Coordinator.

• Joanna Donjuan: Communications & Social Media Coordinator.

Competitor Profile

Market Insights and Dynamics:
The publishing industry targeting Latina professionals is niche yet growing, with increasing demand for content that resonates with this demographic. The market is characterized by a blend of traditional print media and digital platforms catering to the evolving preferences of readers.

Competitor Analysis:

• Latina Media Ventures: With approximately 44 employees and an estimated revenue of $10 million, this company is a notable competitor in the space.

• Cary Magazine: Employing around 7 individuals and generating an estimated $1.4 million in revenue, this publication also targets a similar audience.