Launch Consulting Group: Company Profile

Background

Launch Consulting Group, established in 1996 and headquartered in Bellevue, Washington, is a prominent AI-first digital transformation consultancy. The firm specializes in guiding organizations through their digital transformation journeys by harnessing data, implementing advanced technologies, and enhancing human experiences. Serving a diverse clientele across sectors such as healthcare, energy, consumer goods, and government, Launch Consulting is dedicated to empowering clients to make bold, confident moves in a digital-first world.

Key Strategic Focus

Launch Consulting's strategic focus encompasses several core objectives:

Data & AI: Developing AI-ready platforms, analytics, visualizations, and automation workflows to drive business transformation.

Software Engineering: Crafting scalable, robust, and secure digital products, including mobile and web applications.

Cloud & Infrastructure: Advancing cloud strategies and infrastructure solutions to support modern business needs.

Management Consulting: Providing strategic guidance to optimize operations and drive growth.

Technology Strategy & Architecture: Designing comprehensive technology roadmaps aligned with business objectives.

These services cater to a wide range of industries, including consumer goods, retail, government, healthcare, energy, finance, and insurance.

Financials and Funding

As of April 2025, Launch Consulting Group reported annual revenues of approximately $750 million, with a workforce of around 1,000 employees. In June 2022, the company was acquired by The Planet Group, a portfolio company of Odyssey Investment Partners, as part of a strategic move to expand its technology consulting portfolio.

Technological Platform and Innovation

Launch Consulting distinguishes itself through its proprietary technological platforms and innovative methodologies:

AI-Ready Platform: Enabling organizations to become AI-ready and leverage generative AI across their business operations.

Knowledge Search Platform: Facilitating efficient information retrieval and management within organizations.

Automation and Governance: Implementing automation solutions with a focus on governance and security to ensure compliance and efficiency.

These platforms are underpinned by advanced scientific methods, including machine learning algorithms and data analytics, to deliver transformative solutions.

Leadership Team

Launch Consulting's leadership team comprises seasoned professionals with extensive experience:

Brian Ganser, President: Former CEO of Strive Consulting, Ganser leads the organization with a focus on growth and innovation.

Terri Burmeister, Executive Vice President of Sales: With over 25 years of experience, Burmeister spearheads strategic growth initiatives and market expansion.

Tim Groulx, Executive Vice President of Global Consulting Services: A visionary leader with more than 25 years in strategic and creative direction, Groulx oversees global delivery and consulting studios.

Roshan Soni, Vice President, Software Engineering, Cloud & Infrastructure: Soni brings over 20 years of experience in technology, focusing on advancing cloud strategies and infrastructure solutions.

Liz Thomas, Vice President, Enterprise Tech: A seasoned technology leader with extensive experience in driving digital transformation and implementing enterprise technology solutions.

Kyle Keyser, Vice President, Government, Energy & Sustainability: With over 20 years of experience in government relations, energy, and sustainability, Keyser has been instrumental in expanding Launch's footprint in these sectors.

Leadership Changes

In July 2024, Launch Consulting expanded its leadership team with the appointments of:

Terri Burmeister as Executive Vice President of Sales

Tim Groulx as Executive Vice President of Global Consulting Services

Jeff Rajski as Vice President of the Healthcare Sector

Anthony Milani as Managing Director of the Salesforce Practice

These strategic hires underscore the company's commitment to driving innovation and delivering transformative solutions.

Additionally, in August 2024, the company promoted:

Roshan Soni to Vice President, Software Engineering, Cloud & Infrastructure

Liz Thomas to Vice President, Enterprise Tech

Kyle Keyser to Vice President, Government, Energy & Sustainability

These promotions reflect Launch's dedication to fostering talent and leadership across key divisions.

Competitor Profile

Market Insights and Dynamics

The digital transformation consulting market is experiencing significant growth, driven by the increasing adoption of AI, cloud computing, and data analytics across industries. Organizations are seeking partners to navigate complex technological landscapes and implement innovative solutions to maintain competitive advantages.

Competitor Analysis

Launch Consulting operates in a competitive landscape alongside several key players:

Coastal: Specializes in delivering solutions for sales, CPQ, billing, service, analytics, marketing, and communities.

Magna5: Offers IT consulting aimed at improving efficiency and availability of client resources and applications.

Cognizant: Provides consulting and implementation services across various industries.

Cortavo: Focuses on technology management solutions for small businesses, including hardware, software, and IT support.

Shift Paradigm: A business and growth partner that helps clients leverage technology and data for growth, efficiency, and innovation.

These competitors offer overlapping services in digital transformation, data analytics, and IT consulting, each with unique strengths and market focuses.

Strategic Collaborations and Partnerships

Launch Consulting has engaged in strategic collaborations to enhance its service offerings:

Acquisition by The Planet Group: In June 2022, Launch Consulting was acquired by The Planet Group, expanding its technology consulting portfolio and aligning with strategic human capital initiatives.

Merger with Strive Consulting and Future State Consulting: In January 2023, these entities consolidated under the Launch brand, offering expanded services including Data & AI, Software Engineering, Cybersecurity, Cloud, Infrastructure, Management Consulting, and Technology Strategy and Architecture.

Operational Insights

Launch Consulting's strategic considerations include:

Market Position: Leveraging its comprehensive service offerings to differentiate itself in the competitive digital transformation landscape.

Competitive Advantages: Emphasizing its AI-first approach, proprietary platforms, and experienced leadership to deliver tailored solutions.

Client-Centric Approach: Focusing on understanding and addressing specific client needs to build long-term partnerships.

Strategic Opportunities and Future Directions

Looking ahead, Launch Consulting aims to:

Expand AI Capabilities: Continue developing and integrating AI solutions to meet evolving client demands.

Enhance Global Presence: Leverage its global delivery model to serve a broader client base.

Invest in Talent Development: Foster a culture of innovation and continuous learning to attract and retain top talent.

Strengthen Industry Partnerships: Collaborate with technology leaders to enhance service offerings and stay at the forefront of digital transformation trends.

Contact Information

Website: launchconsulting.com

LinkedIn: Launch Consulting Group

Launch Consulting Group remains committed to guiding organizations through their digital transformation journeys, leveraging data, technology, and human-centric approaches to drive success in a rapidly evolving digital landscape.