Launchmetrics Company Research Report

Company Overview

Name

Launchmetrics

Mission

"We are a data and technology company that believes in the evolution of an industry where digital has changed the speed, expectations, and inspirations of the market."

Founded

Date: Fashion GPS, July 2002; Augure, March 2006; Merged to form Launchmetrics in January 2016

Founders: Fashion GPS was founded without specific founders mentioned; Launchmetrics was co-founded by Michael Jaïs and Eddie Mullon.

Key People

No information is available.

Headquarters

No specific location mentioned.

Number of Employees

450+ employees across 12 markets from 44 different countries.

Revenue

No information is available.

Company Highlights

Launchmetrics is recognized as the ultimate Brand Performance Cloud for Fashion, Lifestyle, and Beauty sectors. It has solidified its position as a leader in brand performance with various acquisitions enhancing its data and analytic capabilities.

Products

Launchmetrics' Brand Performance Cloud

Overview: Connects strategy with execution specifically for fashion, lifestyle, and beauty executives.

Modules and Key Features:

Launch Solutions: Maximizes brand asset usage with efficiency.

Sample Management: Tracks and manages samples digitally.

Event Management: Organizes and optimizes brand events.

Digital Showroom: Launch and display collections efficiently.

Email & Contact Manager: Streamlines communication.

Metrics Solutions: Benchmarks performance against industry standards.

PR Monitoring: Tracks media mentions globally.

Brand Tracking: Compares brand performance within the industry.

Marketing in China: Enhances brand's influence with local insights.

Services: Tailored creative and analytic support.

Photo & Video Production: Production services for enhanced branding visuals.

Recent Developments

New Acquisitions and Partnerships

January 2024: Launchmetrics joined the Lectra family, marking a milestone in innovation and growth.

March 2022: Acquired DMR, strengthening its data capabilities.

February 2022: Partnered with Temera to enhance RFID sample management solutions.

April 2022: Partnered with daydreamer.

Past Acquisitions

November 2020: Acquired PARKLU for influencer analytics in China.

December 2019: Acquired IMAXtree for visual content creation in fashion & beauty.

2017: Acquired Visual Box in May and Style Coalition in November.

Product Developments

Launchmetrics continues to expand its Brand Performance Cloud capabilities, assisting brands with AI-powered insights and innovative tracking technologies. Recently launched tools include:

Enhanced event management modules.

Updated PR monitoring tools for strategic media placement.

Strategic Growth

Successfully raised $50M funding in September 2018 to support expansion and technological advancements.

Industry Scope and Impact

Segments

Industries: Fashion & Retail, Luxury Fashion, Beauty & Cosmetics, Sportswear, Home & Furniture, Jewelry & Watches, PR Agencies.

Clients

Over 1,700 brands and agencies globally utilize Launchmetrics' technology and data insights.

Content and Resources

Extensive resources including blogs, webinars, podcasts, and industry reports.

Publications on trends and strategies in Fashion, Lifestyle, and Beauty sectors.

Please let me know if additional sections need to be focused on or if any detailed analysis is required on specific parts of the company's operations.