Lauschner Negócios Imobiliários - Comprehensive Analysis Report

Summary

Lauschner Negócios Imobiliários, established in 2016, is a prominent real estate company based in Manaus, Amazonas, Brazil. The company's core mission is to deliver exceptional and personalized real estate solutions, aiming to transform clients' dreams into reality through transparent, ethical, and efficient service. It significantly contributes to the development of the Manaus real estate market and has become a key reference in the Amazonian real estate sector due to its service excellence and extensive industry experience.

1. Strategic Focus & Objectives

Core Objectives

Lauschner Negócios Imobiliários focuses on providing comprehensive real estate services in Manaus and the broader Amazonas state.

Transparency and Ethics: The company prioritizes integrity and ethical practices in all negotiations, respecting the rights and interests of all parties.

Client Satisfaction: A commitment to exceeding client expectations is demonstrated through continuous investment in training, technology, and innovation.

Sustainable Development: The company emphasizes sustainable practices that benefit both the environment and the socio-economic development of the community.

Innovation and Collaboration: Fostering creativity and innovation is key to addressing market challenges and promoting an inclusive, collaborative environment.

Specialization Areas

The company specializes in:

Purchase and sale of properties.

Rental of properties.

Administration of properties.

Real estate market management.

Services related to planned furniture factories and engineering projects, including internal design.

Target Markets

Lauschner Negócios Imobiliários primarily targets diverse clientele within Manaus and the broader Amazonas state, catering to varying needs in the residential and commercial real estate sectors.

2. Financial Overview

Information regarding the total funds raised to date and detailed breakdowns of recent funding rounds for Lauschner Negócios Imobiliários is not publicly available.

3. Product Pipeline

Key Products/Services

Lauschner Negócios Imobiliários offers a diversified portfolio of real estate services:

Property Sales and Purchase: Facilitating transactions for residential and commercial properties.

Property Rentals: Managing rental agreements for a range of properties.

Property Administration: Providing comprehensive management services for real estate assets.

Real Estate Financing Guidance: Offering tips and information on real estate financing through digital platforms.

Correspondent Banking Services: The company acts as a correspondent for Caixa Econômica Federal in 13 cities across three states: Amazonas, São Paulo, and Mato Grosso.

Serasa Experian Representation: The company serves as a representative for Serasa Experian.

Planned Furniture and Engineering Projects: Offering services related to planned furniture factories and engineering projects, including internal design and real estate market management.

4. Technology & Innovation

Technology Stack

Lauschner Negócios Imobiliários utilizes technology to enhance its services and client experience. Their commitment to innovation is a stated value, with continuous investment in technology to exceed client expectations. The company also maintains a digital presence, including a YouTube channel and active use of WhatsApp for client communication.

5. Leadership & Management

Executive Team

Grauben Lauschner - CEO and Founder. Grauben holds a degree in Administration with a specialization in Foreign Trade. Her career as a banker, including a transfer from Unibanco to Manaus, provided her with extensive experience and technical knowledge that formed the foundation for the real estate business. She initiated the idea in 2013, envisioning an office that offered a more intimate, compassionate, and reliable approach to individuals and families seeking homeownership.

Braz Lauschner - Founder. Braz co-founded the firm alongside his daughter, Grauben Lauschner.

Recent Leadership Changes

No significant recent leadership changes have been highlighted beyond the founding team.

6. Talent and Growth Indicators

Hiring Trends and Workforce

As of November 2024, Lauschner Negócios Imobiliários has 122 employees. The company's sales of properties contribute to approximately 25% of the total real estate transactions in Manaus. This indicates significant growth and market penetration, especially considering the company's commitment to customer satisfaction and the professionalism of its team. In 2022, Lauschner Negócios Imobiliários had expanded to include eight branches across Brazil, indicating a notable growth trajectory in its operations.

7. Social Media Presence and Engagement

Digital Footprint

Lauschner Negócios Imobiliários maintains a digital presence through:

YouTube Channel: Lauschner Negócios Imobiliários (features videos with tips on real estate financing and related topics).

WhatsApp: +5592981366476 (actively used for client communication).

Instagram: Grauben Lauschner, CEO, maintains a digital content creator presence with 49,000 followers.

8. Recognition and Awards

Industry Recognition

Lauschner Negócios Imobiliários is an active associate of the Associação Brasileira do Mercado Imobiliário (ABMI). This association signifies its integration and networking within Brazil's leading real estate companies, providing access to vital industry information and networks, and strengthening its presence in the national real estate market. Being an associate of ABMI demonstrates the company's commitment to professional standards and its role within the national real estate landscape.

9. Competitive Analysis

Manaus's real estate market is dynamic. While specific competitors were not listed, the market's significant growth suggests a competitive environment. Lauschner Negócios Imobiliários distinguishes itself through a deep understanding of the local Manaus market and a robust network of contacts. This local expertise, combined with a diverse and high-quality property portfolio, allows the company to cater to a wide range of client demands.

10. Market Analysis

Market Overview

The real estate market in Manaus, Amazonas, has shown significant growth and positive dynamics.

Record Sales: In 2025, the Amazonian real estate market achieved record sales of R$ 3.1 billion in new properties across all segments, representing a 24.2% increase over 2024.

"Minha Casa, Minha Vida" Program: This program has been a significant growth driver, accounting for 90.8% of new developments in Q4 2025 and 73% of sales in the capital during the first half of the year.

First Half 2025 Performance: The market recorded R$ 1.4 billion in sales, a 42% increase from the previous year, primarily driven by apartment sales.

Unit Sales: Approximately 8,200 units were sold in 2025, a 16.3% increase from 2024.

Vertical Launches: Apartment launches saw a 33% increase over 2024, with over 70% related to the "Minha Casa, Minha Vida" program.

Market Concentration: Expansion is notably concentrated in the West and North zones of Manaus, with an emphasis on neighborhoods like Lago Azul, Tarumã, and Ponta Negra.

Price Appreciation: The average price per square meter for sales in Manaus is R$ 7,077, showing an accumulated appreciation of 8.74% over 12 months, positioning Manaus as an ascending market.

Government Initiatives: Extended financing terms, reduced interest rates, and the reactivation of the "pró-cotista" line have further stimulated the sector, enabling lower-income families to access homeownership.

Investment Opportunities: The market presents opportunities for investors seeking long-term rentals and businesses requiring well-located commercial spaces.

The real estate market in Brazil started 2026 vibrantly, with billions in sales and a surge in new developments. In March 2026, real estate financing with funds from the Brazilian Savings and Loan System (SBPE) reached R$18.5 billion, a 56.9% increase compared to February and a 53.9% increase compared to March of the previous year. This represents the fourth-best monthly result in the historical series.

11. Strategic Partnerships

Lauschner Negócios Imobiliários has several significant partnerships:

Associação Brasileira do Mercado Imobiliário (ABMI): As an associate, the company integrates into a network of leading real estate companies in Brazil, gaining access to vital industry information and networks.

Caixa Econômica Federal: Lauschner Negócios Imobiliários acts as a correspondent bank for Caixa Econômica Federal in 13 cities across Amazonas, São Paulo, and Mato Grosso.

Serasa Experian: The company is a representative of Serasa Experian.

12. Operational Insights

Lauschner Negócios Imobiliários distinguishes itself through:

Local Market Expertise: A deep understanding of the Manaus market.

Robust Network: A strong network of contacts in the industry.

Diverse Property Portfolio: Offering a wide range of high-quality properties to meet varied client demands.

Transparency and Efficiency: A core operational strategy focused on clear and effective client assistance in buying, selling, renting, and managing properties.

Relationship Building: Commitment to fostering lasting relationships based on trust and respect.

13. Future Outlook

Strategic Roadmap

Lauschner Negócios Imobiliários' strategic roadmap is geared towards continuous innovation and adding value to the Manaus real estate market. The company is well-positioned to leverage the robust growth and investment opportunities within the region. The thriving real estate market in Manaus, driven by local industrial expansion, sustained population growth, and governmental housing programs like "Minha Casa, Minha Vida," provides a fertile ground for the company's future expansion. By consistently seeking new and effective solutions, Lauschner Negócios Imobiliários aims to maintain its position as a key player in the Amazonian real estate sector.