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Company Market Research Report: Lawless Beauty



Company Overview



  • Name: Lawless Beauty


  • Mission of the Company: Lawless Beauty's mission is to create high-performance, clean makeup with uncompromising ingredient quality. The products are clinically tested to visibly improve skin quality, allowing users to benefit from makeup for years.


  • Founded by: Annie Lawless


  • Key People in the Company: Annie Lawless (Founder & Creator)


  • Headquartered: No information is available


  • Number of Employees: No information is available


  • Revenue: No information is available


  • What is the Company Known For: Lawless Beauty is known for its clean and safe makeup products formulated without potentially toxic chemicals, focusing on high-performance and skin-loving ingredients.


Products



Product Offerings



1. Lip-Plumping Line-Smoothing Gloss
  • Description: A bestseller, this lip gloss provides a high-shine and plumping effect, enhancing lip volume.

  • Key Features: Line-smoothing, high shine, does not cause burning or stinging, features a comfortable applicator.


2. Forget the Filler Skin-Plumping Line-Smoothing Perfecting Cream
  • Description: A skin-smoothing treatment that doubles as a makeup prep step.

  • Key Features: Moisturizing, non-oily, reduces appearance of fine lines.


3. Forget the Filler Overnight Lip Plumping Mask
  • Description: Provides deep hydration and plumps lips overnight.

  • Key Features: Long-lasting hydration, smoothing.


4. Conceal the Deal Long-Wear Full-Coverage Foundation
  • Description: A full-coverage foundation with caffeine for long wear.

  • Key Features: Lightweight, long-wearing, variety of shades to match skin tones.


5. The One and Done Long-Wear Volumizing Mascara
  • Description: Designed for long-lasting volume in lashes.

  • Key Features: Volumizing, long-wearing.


Recent Developments



  • New Products Launched:

  • Easy Eyes Duo priced at $36.00 (value $42.00)

  • Easy Eyes Ultra Precise Liquid Liner priced at $21.00

  • Holiday Bundle priced at $60.00 (value $88.00)

  • Pinch My Cheeks Soft-Blur Cream Blush with a cloud-like texture for a smoothing finish.


  • New Features:

  • No specific new features were mentioned for existing products.


  • New Partnerships: No information is available.


Recent Developments



  • Recent Developments in the Company: Lawless Beauty continues to prioritize clean and safe beauty products, evident through the launch of several new products and bundles focusing on value and quality.


  • New Products Launched: A range of new products including the Easy Eyes collection, a new liquid liner, and holiday bundles geared towards offering high value.


  • New Features Added: No new features were mentioned specifically.


  • New Partnerships: No information is available.


This report highlights the comprehensive offerings and achievements of Lawless Beauty in the clean and high-performance makeup space, demonstrating commitment to safety and efficacy while introducing innovative new products to the market.