Laws of Motion Company Profile

Background

Laws of Motion is a New York-based technology company specializing in AI-driven solutions for the apparel industry. Founded in 2019 by Carly Bigi, the company aims to revolutionize fashion inclusivity by providing precise size recommendations, thereby enhancing customer confidence and reducing return rates.

Key Strategic Focus

The company's strategic focus centers on leveraging artificial intelligence to predict customer body measurements with 99% accuracy. This technology enables apparel brands to offer better-fitting products, leading to increased customer satisfaction and reduced environmental impact due to fewer returns. Laws of Motion's primary markets include e-commerce platforms and fashion retailers seeking to optimize their sizing strategies.

Financials and Funding

Laws of Motion has secured a total of $6.5 million in funding. The most recent funding round was a $5 million seed round completed on May 14, 2024, led by Corazon Capital, with participation from Leadout Capital, Eva Lorenzotti, John Howard, and Sequoia Scout.

Technological Platform and Innovation

Laws of Motion's proprietary AI technology utilizes billions of body measurement data points to predict customer measurements with 99% accuracy. This platform integrates seamlessly with e-commerce systems, providing real-time size recommendations and insights into customer body proportions. The technology has demonstrated a significant reduction in return rates, dropping them to less than one percent for early adopters.

Leadership Team

Carly Bigi: Founder and Chief Executive Officer. Prior to founding Laws of Motion, Carly held positions at Deloitte and IBM, focusing on strategy and operations. She has been instrumental in developing the company's AI technology and expanding its market presence.

Tori Mahon: Head of Business Development. Tori brings experience in strategic partnerships and business growth, contributing to the company's expansion and client acquisition efforts.

Competitor Profile

Market Insights and Dynamics

The digital fashion industry faces a high return rate, with 39% of returns attributed to sizing issues. This challenge presents a significant opportunity for technologies that can enhance size accuracy and reduce returns.

Competitor Analysis

Key competitors in the AI-driven sizing technology space include:

Fit Predictor: Utilizes customer purchase history to develop unique Fit Profiles, providing personalized size recommendations without the need for physical measurements.

Sizekick: Offers AI-based size recommendation solutions for fashion brands and retailers, aiming to reduce size-related returns through computer vision technology.

Bold Metrics: Provides AI solutions for apparel retailers to boost conversion rates and reduce returns by building digital twins of shoppers to unlock body data insights.

Strategic Collaborations and Partnerships

Laws of Motion has partnered with various apparel brands to implement its sizing technology, leading to measurable improvements in return rates and customer satisfaction. Specific partnership details are proprietary.

Operational Insights

By integrating its AI technology, Laws of Motion offers a distinct competitive advantage in the apparel industry. The company's focus on precise sizing solutions addresses a critical pain point for both consumers and retailers, positioning it as a leader in enhancing online shopping experiences and operational efficiency.

Strategic Opportunities and Future Directions

Laws of Motion plans to expand its technology offerings to a broader range of apparel categories and international markets. The company is also exploring advancements in AI to further refine size predictions and enhance the sustainability of the fashion industry by reducing waste associated with returns.