LM

Lazer Media

www.lazermedia.com link_icon

Company Research Report: Lazer Media



Company Overview



  • Name: Lazer Media

  • Mission of the Company: To introduce radio formats to new markets throughout the west coast, entertain listeners, provide excellent customer service, and deliver the best potential Hispanic consumer while engaging with the community.

  • Founded: August 5, 1991

  • Founders: No information is available

  • Key People in the Company: No information is available

  • Headquarters: Oxnard, California

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Lazer Media is known for owning and operating 47 radio stations in 20 of the fastest-growing Hispanic markets in California and Nevada. It provides consistency of radio products while customizing content to the tastes and lifestyles of audiences in its markets.


Products



  • Products Offered:

  • Radio Lazer: Featuring Regional Mexican music.

  • La Mejor: Spanish Adult Hits format.

  • Latino: Spanish Adult Contemporary music targeting younger, bicultural, and bilingual audiences.

  • La Mexicana: Traditional Mexican mariachi music.

  • Kalor: No information on specific description.

  • Jammin’: No information on specific description.


  • Product Features:

  • Each format provides a selection of music that appeals directly to the culture and tastes of the listeners, catering to ambi-cultural individuals, Gen-Xers, and multi-generational families.

  • Lazer Media builds its programming around popular artists, both current and legendary, in Latin music.


Recent Developments



  • Recent Developments in the Company:

  • Lazer Media celebrated its 32nd anniversary on August 5, 2023, having built a presence with 5 formats, 47 stations across 20 markets in California and Reno, Nevada.


  • New Products Launched: No information is available

  • New Features Added to Existing Products: No information is available

  • New Partnerships: No information is available


Additional Information



  • Community Engagement:

  • Lazer Media has shown dedication to community support by donating millions to the Children’s Miracle Network Hospitals.

  • It has offered relief during natural disasters like the wildfires in Sonoma and Ventura County and delivered building materials after the Mexico earthquake.

  • It actively supports local cultural events and festivals within its radio markets, fostering relationships with listeners not only through on-air content but also in person.


  • Advertising Opportunities:

  • Lazer Media offers marketing campaigns and event integrations through various platforms such as AM/FM Radio, Online, Social Media, Concerts, Events, etc., to enhance advertiser visibility and engagement.


This report provides an in-depth view of Lazer Media, highlighting its commitment to community involvement, diverse radio formats, and comprehensive market presence in Hispanic radio markets.