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leadership-circle

lightning_bolt Market Research

Leadership Circle Company Profile



Background



Leadership Circle, established in 1985, is a global leader in leadership development, dedicated to evolving the conscious practice of leadership. The company's mission is to integrate the fragmented field of leadership development through its comprehensive tools, methodologies, and consulting approaches. By leveraging the Universal Model of Leadership™, Leadership Circle aims to enhance leadership effectiveness across various industries, thereby fostering organizational transformation and improved business outcomes.

Key Strategic Focus



Leadership Circle's strategic focus centers on providing data-driven leadership assessments and development programs. The company specializes in:

  • Leadership Assessments: Utilizing the Leadership Circle Profile™ (LCP), a 360° assessment tool that evaluates leadership competencies and reactive tendencies to identify development opportunities.


  • Executive Coaching: Offering one-on-one coaching with certified practitioners to enhance leadership capabilities.


  • Organizational Consulting: Assisting organizations in transforming leaders into enterprise leaders capable of managing complex business environments.


  • LeadTech® Platform: Developing an online, asynchronous coaching platform supported by artificial intelligence and machine learning to provide scalable leadership development solutions.


These services cater to a diverse clientele, including Fortune 500 companies such as Salesforce, Syngenta, Microsoft, and Ernst & Young, spanning industries like technology, finance, retail, government, and manufacturing.

Financials and Funding



In February 2022, Leadership Circle secured a $20 million financing round from RF Investment Partners. This investment is allocated towards:

  • Enhancing the LeadTech® platform and SaaS capabilities.


  • Scaling executive coaching offerings.


  • Supporting self-serve options for leadership assessment and development.


Prior to this funding, Leadership Circle achieved double-digit revenue growth over four years, reflecting its strong market position and demand for its services.

Technological Platform and Innovation



Leadership Circle differentiates itself through its proprietary technologies and methodologies:

  • Universal Model of Leadership™: An integrated framework combining various leadership theories and research to provide a comprehensive understanding of leadership effectiveness.


  • Leadership Circle Profile™ (LCP): A unique 360° assessment tool that measures both creative competencies and reactive tendencies, offering insights into underlying beliefs and thought patterns.


  • LeadTech® Platform: An AI and machine learning-supported online coaching platform designed to provide scalable, asynchronous coaching solutions for individuals and teams.


Leadership Team



  • Bill Adams: Co-founder and Chief Executive Officer. Under his leadership, the company has expanded its global reach and enhanced its service offerings.


  • Suzanne Kietselaer: Global President of Coaching Services. Joined Leadership Circle in 2017 as Global Vice President of Coaching and was appointed to her current role in January 2022.


  • Betsy Leatherman: Global President of Consulting Services. Leads the consulting division, focusing on delivering organizational transformation services.


  • Amy Felix-Reese: Chief Operating Officer. Oversees the company's operations, ensuring efficiency and alignment with strategic goals.


  • Aaronde Seckou Creighton: Chief Diversity Officer. Drives diversity and inclusion initiatives within the organization and its client engagements.


Leadership Changes



In January 2022, Suzanne Kietselaer was promoted from Global Vice President of Coaching to Global President of Coaching Services, reflecting the company's commitment to strengthening its leadership development offerings.

Competitor Profile



Market Insights and Dynamics



The leadership development industry is experiencing significant growth, driven by the increasing recognition of effective leadership as a critical component of organizational success. The market is characterized by a demand for data-driven, scalable, and technology-supported solutions to address leadership challenges in a rapidly changing business environment.

Competitor Analysis



Key competitors in the leadership development space include:

  • Center for Creative Leadership (CCL): Offers a range of leadership development programs and assessments, focusing on research-based solutions.


  • Hogan Assessments: Specializes in personality assessments to predict workplace performance and leadership potential.


  • Zenger Folkman: Provides leadership development programs emphasizing strengths-based approaches.


  • DDI (Development Dimensions International): Offers leadership assessment and development solutions with a focus on talent management.


  • Korn Ferry: A global organizational consulting firm providing leadership development, executive search, and talent management services.


  • SHL: Provides talent assessment and development solutions, including leadership assessments and analytics.


  • Gallup: Known for its strengths-based development programs and employee engagement solutions.


  • Barrett Values Centre: Focuses on cultural transformation and leadership development through values-based assessments.


Strategic Collaborations and Partnerships



Leadership Circle has established significant partnerships to enhance its service offerings:

  • True Search Partnership (April 2024): Collaborated with True Search, a global talent platform, to deliver innovative succession and talent assessment solutions, combining executive search with leadership development.


  • Unlocking Eve Partnership (September 2023): Partnered to promote integrated leadership qualities, emphasizing the importance of diverse leadership perspectives.


Operational Insights



Leadership Circle's strategic considerations include:

  • Market Position: Leveraging its comprehensive assessment tools and coaching services to maintain a competitive edge in the leadership development industry.


  • Competitive Advantages: Differentiating through the integration of AI and machine learning in its LeadTech® platform, offering scalable and data-driven coaching solutions.


  • Global Reach: With over 10,000 certified practitioners worldwide, the company effectively serves a diverse and international client base.


Strategic Opportunities and Future Directions



Looking ahead, Leadership Circle aims to:

  • Expand LeadTech® Capabilities: Further develop its AI-supported platform to offer more personalized and scalable coaching solutions.


  • Enhance Data Analytics: Utilize data from assessments to provide deeper insights into leadership effectiveness and organizational performance.


  • Broaden Market Reach: Continue expanding its global presence, particularly in emerging markets with growing demand for leadership development services.


  • Innovate Service Offerings: Develop new programs and tools to address evolving leadership challenges in a dynamic business environment.


Contact Information



  • Website: leadershipcircle.com


  • LinkedIn: Leadership Circle LinkedIn Profile


  • Headquarters: Draper, Utah, United States

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