Leadrat Real Estate CRM Company Profile

Background

Overview

Leadrat is a pioneering real estate Customer Relationship Management (CRM) software developed by Dhinwa Solutions Private Limited. Established in May 2023, the company is headquartered in Bengaluru, Karnataka, India, with additional offices in Pune, Gurugram, and Dubai. Leadrat has rapidly gained traction, serving over 1,000 businesses globally and managing more than ₹100 crore in leads and ₹10 lakh in properties.

Mission and Vision

Leadrat's mission is to empower real estate professionals with the world's simplest and easiest CRM service, streamlining operations, enhancing client relationships, and driving growth. The vision is to make technology accessible to every real estate professional, regardless of their tech proficiency, by providing intuitive tools that facilitate faster and more efficient work processes.

Industry Significance

As a B2B SaaS provider, Leadrat addresses the unique challenges of the real estate sector by offering a mobile-first CRM solution that integrates seamlessly with major property portals and social media platforms. This integration simplifies lead management, property listings, and client interactions, thereby enhancing sales and revenue growth for real estate businesses.

Key Strategic Focus

Core Objectives

• Lead Management: Efficiently capture, monitor, and convert leads from various channels, including website inquiries, social media, and property listing sites.

• Property Management: Simplify the management of property listings, track availability, and coordinate showings.

• Team Collaboration: Facilitate seamless collaboration between office and field employees through synchronized web and mobile applications.

Areas of Specialization

• Mobile-First CRM: Providing a user-friendly mobile application that allows real estate professionals to manage leads and properties on the go.

• Automated Lead Assignment: Automatically assigning leads based on criteria like location, source, or project, with instant notifications for new leads and follow-ups.

• Property Microsites: Creating dedicated microsites for each property, automatically matching leads with suitable listings and enabling easy sharing via WhatsApp.

Key Technologies Utilized

• Cloud Computing: Ensuring secure and scalable data storage and processing.

• Mobile Application Development: Utilizing technologies like Flutter Dart for cross-platform mobile app development.

• Data Analytics: Implementing analytics dashboards to provide insights into key performance metrics and market trends.

Primary Markets Targeted

Leadrat primarily targets real estate developers, builders, and channel partners in India and the UAE, aiming to enhance their sales processes and client engagement through advanced CRM solutions.

Financials and Funding

Funding History

As of August 2025, Leadrat has not publicly disclosed specific funding details. The company operates on a subscription-based revenue model, offering various pricing tiers to accommodate different business sizes and needs.

Estimated Financials

• Annual Revenue: Approximately ₹11.6 million.

• Number of Employees: 80 employees, with a 27% growth in headcount over the past year.

Pipeline Development

Leadrat is continually enhancing its CRM platform by integrating additional features such as AI-driven analytics, advanced reporting tools, and expanded third-party integrations to provide a more comprehensive solution for real estate professionals. The company is also exploring expansion into new markets to broaden its customer base and impact.

Technological Platform and Innovation

Proprietary Technologies

• Mobile-First CRM: A user-friendly mobile application that allows real estate professionals to manage leads and properties on the go.

• Automated Lead Assignment: Automatically assigning leads based on criteria like location, source, or project, with instant notifications for new leads and follow-ups.

• Property Microsites: Creating dedicated microsites for each property, automatically matching leads with suitable listings and enabling easy sharing via WhatsApp.

Significant Scientific Methods

• Data Analytics: Implementing analytics dashboards to provide insights into key performance metrics and market trends.

• Cloud Computing: Ensuring secure and scalable data storage and processing.

AI-Driven Capabilities

Leadrat is exploring the integration of AI-driven analytics to enhance lead scoring, predict market trends, and provide actionable insights for real estate professionals.

Leadership Team

Key Executives

• Ashish Kumar: Co-Founder and CEO, with extensive experience in real estate technology and business development.

• Himanshu Kumar: Co-Founder and CTO, specializing in software development and system architecture.

Leadership Changes

As of August 2025, there have been no publicly disclosed significant changes or appointments within Leadrat's leadership team.

Competitor Profile

Market Insights and Dynamics

The real estate CRM market is experiencing significant growth, driven by the increasing need for efficient lead management, client engagement, and data analytics among real estate professionals. The UAE and Indian markets are particularly dynamic, with numerous players offering localized solutions.

Competitor Analysis

• EstateRay: A Dubai-based CRM solution tailored for landlords, investors, and property managers, offering features like centralized dashboards and automated workflows.

• PropHero: Provides a CRM platform designed to streamline operations for real estate agencies, featuring workflow automation and client engagement tools.

• Behomes: Offers an all-in-one CRM platform for the Dubai property market, including interactive property maps and AI-driven sales tools.

Strategic Collaborations and Partnerships

Leadrat has integrated with major property portals and social media platforms, including Bayut, Property Finder, Dubizzle, Magic Bricks, 99Acres, Housing.com, Meta, and Google, to enhance lead generation and client engagement.

Operational Insights

Leadrat differentiates itself through its mobile-first approach, user-friendly interface, and seamless integration with various platforms, catering to the unique needs of real estate professionals in India and the UAE.

Strategic Opportunities and Future Directions

Leadrat plans to expand its presence into additional countries and Indian cities, aiming to serve a broader clientele and enhance its market position. The company is also focusing on integrating advanced AI capabilities to provide deeper insights and predictive analytics for real estate businesses.