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LeadSquared Market Research Report



Company Overview


  • Name: LeadSquared

  • Mission:

LeadSquared aims to build truly connected, empowered, and self-reliant sales organizations using the power of automation. Their goal is to offer the best sales execution platform for high-velocity sales teams, focusing on reducing the operational time spent by sales reps on non-customer-facing tasks through hyper-automation and customer journey design.
  • Founded: 2013

  • Founders:

  • Nilesh Patel

  • Sudhakar Gorti

  • Prashant Singh

  • Key People:

  • Nilesh Patel - Chief Executive Officer

  • Prashant Singh - Chief Operating Officer

  • Prakashan Manikoth - Chief Financial Officer

  • Siddharth Jain - Chief Strategy Officer

  • Sudipta Mukherjee - SVP – Sales & Business Development

  • Pritam Kumar - SVP - Solution Consulting

  • Varun Khullar - Head- BFSI

  • Abhishek Shukla - SVP - Growth

  • Headquarters: Bengaluru, Karnataka, India

  • Number of Employees: Over 1200 employees

  • Revenue: No information available

  • Known For: LeadSquared is known for its sales execution, digital onboarding, and marketing automation solutions tailored for high-velocity sales teams in various verticals such as education, healthcare, BFSI, and more.


Products


Sales CRM


  • Description: A CRM solution focused on increasing sales velocity and improving conversion rates.

  • Key Features:

  • Sales automation

  • Lead scoring

  • Smart views

  • Contact center integrations


Marketing Automation


  • Description: A comprehensive marketing automation platform to push leads down the sales funnel faster.

  • Key Features:

  • Lead nurturing

  • Email marketing

  • Campaign management

  • Forms & Processes


Mobile CRM


  • Description: A mobile application enabling sales teams to work efficiently on the go.

  • Key Features:

  • Workday planner

  • Sales notifications

  • Geo-tracking


Self-serve Portals


  • Description: Portal solutions allowing prospects and vendors to complete their applications online and manage profiles.

  • Key Features:

  • Customizable application management

  • Seamless onboarding journeys


API & Developer Platform (LAPPS)


  • Description: A platform to extend the LeadSquared ecosystem with custom solutions.

  • Key Features:

  • Open APIs

  • Webhooks

  • Customizable workflows


Recent Developments


Recent Developments in the Company


  • 2022: Joined the Unicorn club with $153 million in Series C funding led by WestBridge Capital.

  • 2021: Launched `Carter`, an AI-based sales assistant, and expanded operations globally with the support of IFC.

  • 2020: Launched several self-serve portals and enhanced remote work capabilities, raising $32 million in Series B.

  • 2019: Introduced smart views and contact center integrations, shifting focus to larger enterprises.


New Products Launched


  • ACE - Sales Performance Suite: A gamified solution for defining sales goals and tracking progress.

  • Carter: An AI-based sales assistant.

  • Converse: A communication platform for seamless conversations.

  • Self-Serve Portals: Including applications for admissions and financial institutions.


New Features Added to Existing Products


  • Smart Views: Feature allowing seamless task management without switching screens.

  • Forms & Processes: Enhanced process automation capabilities.

  • Contact Center Integrations: Improved integrations for contact centers.

  • Sales Automation: Enhanced features for larger sales teams.


New Partnerships


  • Meridian Solutions: Partnership to elevate CRM integration and performance.

  • Vajra Global: Strengthened their MarTech position through a strategic partnership.

  • Premier, Inc.: Awarded a CRM agreement to improve customer relationship management.





This report provides a comprehensive overview of LeadSquared, focusing on its mission, foundation details, key personnel, product offerings, and recent developments. No additional commentary is provided beyond the requested information.