LeafLink Company Research Report

Company Overview

• Name: LeafLink

• Mission: To provide cannabis brands and retailers with tools to accelerate growth and manage businesses efficiently, fostering a profitable and inclusive ecosystem.

• Founded: LeafLink was cofounded in 2016 by Ryan G. Smith and Zach Silverman.

• Key People: Artie Minson (appointed President and CEO in 2023).

• Headquarters: New York City, with regional hubs in Los Angeles and Austin. Operates as a remote-first company with employees throughout the country.

• Number of Employees: No specific number provided.

• Revenue: Handles over $5 billion in annual Gross Merchandise Value (GMV) through its platform.

• Recognition: Named one of Forbes’ Next Billion-Dollar Startups in 2022, included in Fast Company’s Best Workplaces for Innovators list in 2024.

What the Company is Known For

LeafLink is known as a comprehensive platform for managing wholesale cannabis commerce, offering solutions that span from inventory and order management to payments and logistics. The platform serves a network of over 12,000 companies across 30 markets.

Products

Primary Offerings

1. Marketplace

• Description: A digital platform connecting cannabis brands and retailers to facilitate transactions efficiently.

• Key Features: Ordering system, market insights, inventory management, and integrated communication tools.

2. Payments

• Description: Offers a suite of payment solutions tailored for the cannabis industry.

• Key Features: Digital payments, payment on sell-through (PoST) for automated collections, net terms, and ACH payments.

3. Logistics

• Description: Provides logistics services to optimize shipping and order fulfillment.

• Key Features: Automated fulfillment, real-time tracking, compliance management, and partnerships with leading shipping providers.

4. Advertising

• Description: Tools to increase brand visibility to active buyers.

• Key Features: Targeted advertising, branded menus, and promotional campaigns.

5. Insights

• Description: Access to market and business analytics to drive strategy.

• Key Features: Real-time data on market trends, pricing analytics, product performance insights.

6. Integrations

• Description: API integrations with popular ERP, CRM, and seed-to-sale software.

• Key Features: Seamless data syncing, compliance automation, workflow optimization.

Recent Developments

• Acquisition: Acquired Dama Financial in July 2024 to expand financial solutions for cannabis operators.

• Funding: Secured $100 million in Series D funding in 2023.

• Partnerships: Partnered with Last Prisoner Project in 2023 to support cannabis-related criminal justice reform.

• Awards: Won the Green Market Report Award for Best Fintech in cannabis in 2024.

• Expansion: Marketplace went live in its 30th market in 2023, expanding to LeafLink's home state of New York.

No further details about new products launched or specific features added to existing products are provided.

Conclusion

LeafLink stands at the forefront of wholesale cannabis commerce, catalyzing the integration of digital solutions with the complexities of cannabis supply chains. Through continuous innovation, strategic partnerships, and pivotal acquisitions, LeafLink has solidified its position as a trailblazer in the industry, fostering a landscape where cannabis brands and retailers can thrive.