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Leal

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Company Research Report: Leal 360



Company Overview



  • Name: Leal 360

  • Mission of the Company: To connect with customers and increase sales through an all-in-one customer relationship management platform powered by artificial intelligence.

  • Founding Information: Founded in 2016 by Camilo Martínez and Florence Frech.

  • Key People in the Company:

  • Camilo Martínez, Co-Founder & CEO

  • Florence Frech, Co-Founder & COO

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue of the Company: No information is available

  • Known For: Revolutionizing user rewards with daily purchases and helping brands increase sales. Leal 360 offers a comprehensive platform for managing customer data and enhancing customer relationships.


Products



Overview


Leal 360 offers a platform to capture, manage, and leverage customer data for creating valuable business relationships, promoting sales, and understanding customer needs with the aid of artificial intelligence.

Products and Features:



1. Customer Data Platform (CDP) - "Mis Clientes":
  • Description: Transform customer data into actionable insights.

  • Key Features:

  • Data capturing and segmentation

  • Behavioral insights through data and machine learning

  • Real data-driven actions


2. Campaign Module:
  • Description: Enhances reachability and conversion rates of marketing campaigns through omnichannel strategies.

  • Key Features:

  • Automated and personalized campaigns via Email, SMS, and WhatsApp


3. Voice of the Customer Module:
  • Description: Turn detractors into brand promoters using automated NPS campaigns.

  • Key Features:

  • Captures customer experiences

  • Category-based responses aligned with NPS scores through email


4. Benefits Module:
  • Description: Increases the repurchase rate and customer lifetime value.

  • Key Features:

  • Configurable loyalty programs

  • Access to a broad ecosystem of benefits


Recent Developments



  • Recent Developments: Leal 360 has made significant developmental progress since its inception in 2016, focusing on connecting millions of people with various offers from thousands of brands across eight countries in Latin America.

  • New Products Launched: No specific information on recently launched products is available.

  • New Features Added to Existing Products: No information on newly added features to existing products is available.

  • New Partnerships: The platform has grown to connect millions with over 500 allied brands across eight Latin American countries including Colombia, El Salvador, Panama, Costa Rica, Honduras, Guatemala, Nicaragua, and Mexico.


Market Impact and Performance Metrics



  • Customer Engagement:

  • Active Users: Over 7 million active users are earning rewards and enjoying offers.

  • Business Growth:

  • Client Base: Over 500 partner brands involved in rewarding customers and enhancing sales.

  • Transaction Processing:

  • Volume: More than $100 million in monthly transactions are processed in Leal's network, demonstrating its market impact and technological capability.


This comprehensive understanding of Leal 360 showcases its pivotal role in enhancing customer engagement and leveraging data-driven insights for business growth.