LeanData Company Research Report

Company Overview

Name: LeanData, Inc.

Mission: To relentlessly improve the buying experience, create meaningful connections between marketing and selling, and accelerate revenue growth.

Founded: No information is available on the founding date and founders.

Key People:

• Evan Liang - Co-founder & CEO

• Kelvin Cheung - Co-Founder & CTO

• Hendrick Lee - Chief Product Officer

• Brian Birkett - Chief Sales Officer

• Jim Bell - Chief Marketing Officer

Headquarters: Santa Clara, California, USA

Number of Employees: No information is available.

Revenue: LeanData announced its tenth consecutive year of record growth in revenue.

Company Specialization:
LeanData is known for being the gold standard in Revenue Orchestration, empowering growth leaders to excel in the buyer-directed world of modern B2B selling. They provide solutions that help coordinate plays, people, and processes, transforming buyer signals into actionable decisions that drive revenue.

Products

Overview:
LeanData offers a suite of products that streamline revenue operations, focusing on modern Revenue Orchestration for B2B enterprises.

Key Products:

1. Buying Groups Blueprint:

• Description: Analyzes historical patterns in Opportunities and helps enterprises deploy a Buying Group strategy.

• Key Features:

• Analysis of lost and won opportunities.

• Identifies roles and personas influencing sales outcomes.

• Comprehensive review of past opportunities to highlight Buying Group influence.

2. Buying Groups Orchestrator:

• Description: Automates the creation and management of Buying Groups within existing sales processes.

• Key Features:

• AI-driven assignment of Buying Group members.

• Visual summary of stakeholder engagement.

• Tracks Buying Groups’ effectiveness with reporting features.

3. BookIt:

• Description: A no-code automated scheduling solution.

• Key Features:

• Qualify, match, and book meetings from webforms and chat.

• Direct scheduling within Salesforce.

• Personalized booking links for accelerated scheduling.

4. Revenue Orchestration Platform:

• Description: Provides automation across the GTM process.

• Key Features:

• End-to-end GTM process automation.

• Data capture, cleansing, and delivery in one place.

Recent Developments

Product Launches:

• LeanData unveiled new orchestration solutions: Buying Groups Blueprint and Buying Groups Orchestrator. These are aimed at optimizing B2B GTM strategies, helping companies better manage Buying Groups to drive revenue, close deals faster, and uncover new opportunities.

Partnerships:

• LeanData has worked with companies like TechTarget, Siemens, Palo Alto Networks, and NVIDIA, leveraging its tools for efficiency and innovation.

Awards:

• Announced winners of the 2024 OpsStars Awards, recognizing contributions of individuals and teams in operations.

New Resources:

• Launched a comprehensive Go-to-Market (GTM) Efficiency E-Book. This report, developed with partners like Qualified and UserGems, provides insights and strategies for B2B revenue teams.

Technological Enhancements:

• Focus on AI and automation with generative AI playing a significant role in content creation and sales development.

Strategic Focus:

• Emphasizes the importance of transitioning to opportunity-based selling and modernizing GTM strategies, aiding in aligning sales and marketing efforts and improving lead management.

This report reflects LeanData’s commitment to innovation and leadership in the B2B market, particularly in terms of streamlining operations and enhancing revenue generation processes through their sophisticated platform solutions.