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Learfield

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Company Research Report: Learfield



Company Overview



  • Name: Learfield

  • Mission: Powering the connection of fans to the brands and experiences they love.

  • Vision: To be the most advanced media and technology company in sports and entertainment, building brands and captivating fans.

  • Founded: Learfield’s rich history dates back to 1972.

  • Founders: Clyde Lear and Derry Brownfield

  • Headquarters: 5400 Lyndon B. Johnson Freeway, Suite 100, Dallas, TX 75240, United States.

  • Key People:

  • Cole Gahagan: President and Chief Executive Officer

  • Kim Damron: President, Sports Properties

  • Peter Lori: Chief Financial Officer

  • Ben Mathan: Chief Strategy Officer

  • Cory Moss: President, Brand Management & Marketing

  • John Raleigh: Chief Legal Officer

  • Kristine Schroeder: Chief People and Culture Officer

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Learfield is a leading connection to college sports and live events in the US, engaging over 150 million fans through sponsorship, ticketing, licensing, and more.


Products



Learfield offers a broad range of services and products powered by media, technology, and data to unlock value for university partners, venues, and brands.

  • Multimedia Rights: Exclusive multimedia rights representation for nearly 200 colleges and universities.

  • CLC Licensing: Known for collegiate licensing, CLC offers brand protection, management, and marketing, connecting fans to college brands through licensed merchandise.

  • Paciolan and Learfield Amplify: Technologies that deliver fan experiences through ticketing, philanthropic development, and stadium seating solutions.

  • JPATTON Security Products: Brand authentication with holographic security products and logo management systems.

  • Learfield Studios: Content division focused on data-driven production, distribution, and monetization.

  • Social+: Specialty social media service with dedicated on-site content creators.

  • Fanbase Data Platform: Data and analytics platform offering insights into fan engagement and driving revenue.

  • SIDEARM Sports: Digital fan experience through athletic websites, apps, and fan engagement platforms.

  • Learfield NIL: Solutions maximizing student-athlete name, image, and likeness opportunities for deeper fan engagement.

  • Learfield Publishing: High-quality publishing and design services for game programs and NCAA Championship programs.


Recent Developments



  • New Partnerships:

  • Fowler Automotive and CU Athletics partnership to enhance NIL opportunities for student-athletes.

  • Kansas Athletics and FNBO partnership for on-court branding at Allen Fieldhouse.

  • Performance Partner Alliance announced to unlock jersey patch sponsorships.

  • Kansas State College Rodeo partnership.

  • Partnership with Newport Craft to release Rhody Ruckus Lager and Rhody Ram IPA.

  • Providence College Athletics comprehensive partnership extension.

  • Michigan Athletics partnership with Learfield Studios to include hockey in Michigan Made.


  • Leadership Changes:

  • George Scott appointed as President of SIDEARM Sports.

  • Scott Meldrum appointed EVP of EDGE Marketing Agency.


  • New Products/Services:

  • Launch of EDGE Marketing Agency.

  • Florida Athletics launch of redesigned digital streaming platform Gators+.

  • Original Content Series "Light it Red" with NC State Athletics.


  • Awards and Recognitions:

  • Learfield named a Medal Winner of SBJ’s 2024 Best Places to Work in Sports.

  • Learfield Studios wins Regional EMMY® for Crossover at Kinnick Series.


These developments reflect Learfield's strategic approach in enhancing its market presence and service offerings through innovative collaborations and product advancements.