L

Leger

www.leger360.com link_icon

Company Research Report: Leger Marketing Inc.



Company Overview



Name and Mission


  • Company Name: Leger Marketing Inc.

  • Mission: Leger is one of North America's fastest-growing market research companies, known for its forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies. They focus on delivering data-driven intelligence and insights to anticipate and stay connected to evolving perspectives and trends shaping various industries.


Founding Details


  • Founded By: No information is available

  • Year of Establishment: No information is available


Key People


  • Key Personnel: No specific key individuals were mentioned within the data provided.


Location


  • Headquarters: The company operates in several locations, including Montreal, Toronto, Quebec City, Winnipeg, Calgary, Edmonton, Vancouver, and New York.


Employees and Revenue


  • Number of Employees: No information is available

  • Revenue: No information is available


Notability


  • Known For: Leger boasts the most accurate panel (LEO) and insights, and is recognized for combining traditional research methods with AI-driven techniques, end-to-end market research solutions, advanced analytics, customer experience, and digital marketing expertise.


Products and Services



Products and Descriptions


  • IDEAvate360: A modern research solution that unites consumer, influencer, and AI insights to drive innovation.

  • Voice of the Customer (VOC): Custom programs to drive improvement, innovation, and growth by embedding customer feedback into everyday operations.

  • Cube AI: Empowers professionals with biometric insights coupled with traditional survey data to measure advertising effectiveness.

  • LivingLens: Uses video technology to enhance research insights and emphasize the human perspective.

  • CMNTY Platform: Online qualitative research tool to engage and analyze participants effectively.


Key Features


  • Cutting-edge AI technology: Leverages biometrics and AI for deep insights into consumer behavior and advertising impact.

  • Comprehensive designs: Products like IDEAvate360 and VOC are customizable for strategic brand alignment.

  • CX and Digital integration: Seamless combination of customer experience strategies and digital marketing analytics to enhance engagement.


Recent Developments



New Products and Features


  • AI and Biometric Integration: Introduction of AI algorithms and biometric data analysis to measure ad performance, providing a comprehensive view by combining biometrics with survey data.

  • Digital Marketing Solutions: Advanced strategies enhancing media and content deployment to optimize ROI.


Partnerships


  • WIN Membership: Leger is a member of the Worldwide Independent Network of Market Research, aligning with other global market researchers to foster quality insights on a broader spectrum.


Initiatives and Innovations


  • Research and Insights: Continuous release of in-depth studies, such as the DGTL study, to understand digital behaviors in North America.

  • New Methodologies: Adoption of end-to-end research solutions that incorporate advanced tech and methodologies for comprehensive analysis.


This report encapsulates the current state and offerings of Leger Marketing Inc., based on available data. Additional insights into employee numbers and founding details would further enrich this profile.