Lely Company Market Research Report



Company Overview



Name, Mission of the Company



Name: Lely

Mission: Providing dairy producers a sustainable, profitable, and enjoyable future in farming by making farmers’ lives easier with innovative solutions and tailored services.

When was the Company Founded and By Whom



Founded: 1948

Founders: Cornelis and Arij van der Lely

Key People in the Company



- CEO: André van Troost
- Managing Director Business Team Milking: Mark Brummel

Headquarters



Location: Maassluis, The Netherlands

Number of Employees



Employees: 2,300 FTEs

Revenue of the Company



Revenue (2023): €888 million

What is the Company Known For



Lely is known for developing high-quality robotic systems and data management tools that enhance dairy farming. They specialize in the automation of dairy farm processes, including milking, feeding, barn hygiene, and animal care.

Products



Lely offers a variety of products designed to improve different aspects of dairy farming:

Milking



1. Lely Astronaut
- Description: A robotic milking system.
- Key Features:
- Optimizes milking results
- Supports natural behavior of cows
- Enables free cow traffic

Feeding



1. Lely Vector
- Description: A robotic feeding system.
- Key Features:
- Automatic feeding
- Ensures optimal feed efficiency
- Designed for a healthy and productive herd

Housing and Caring



1. Lely Discovery
- Description: An automatic barn cleaner.
- Key Features:
- Ensures barn hygiene
- Enhances cow health through a clean environment

Animal Care



1. Lely Calm
- Description: A system for optimal calf growth.
- Key Features:
- Automated feeding
- Ensures proper nutrition and growth of calves

Feed Pushing



1. Lely Juno
- Description: An automatic feed pusher.
- Key Features:
- Ensures that feed is always within reach of the cows
- Enhances feed intake and reduces labor

Recent Developments



May 21, 2024 - Lely Celebrates 50,000th Astronaut Milking Robot



- Event: Balmoral Show, Lisburn, Northern Ireland.
- Highlights: The 50,000th Lely Astronaut was handed over to its new owner.
- Impact: Since its commercial introduction in 1995, the Astronaut has revolutionized dairy farming with its innovative design and support for natural cow behavior.
- Guests: John Henning OBE, 37th president of the Royal Ulster Agricultural Society, was present.

Feb 6, 2024 - Financial Report for 2023



- Revenue: €888 million (growth of 25% compared to 2022's €704 million).
- Challenges: Low milk prices, high interest rates, and political uncertainty.
- Future: Despite challenges, long-term outlook for robotics and data management is bright.

New Products Launched



- New Generations of Products:
- Juno: New generation launched in 2023.
- Discovery Collector: Latest version released in 2023.
- Awards: Lely Sphere and Lely Exos received global awards for their innovative contributions.

Partnerships and Innovations



- 75th Anniversary: Celebrated in June 2023 with the unveiling of a new vision on the "Farm of the Future."
- Ongoing Research: 8% of total turnover reinvested in R&D for sustainable innovations.
- Global Expansion: Increasing adoption of robotic and data management solutions globally, especially in Western Europe, North and South America, and Asia.

Farmer Satisfaction



- High Satisfaction Scores: Noted particularly for the Lely Vector and Astronaut systems.
- Support and Consultancy: Continuous support to farmers to achieve the best results on their farms.

Conclusion



Lely is a leading innovator in the dairy farming sector, focusing on sustainable, profitable, and enjoyable farming. With a strong emphasis on innovation and a commitment to supporting farmers through market-leading robotic and data management solutions, Lely continues to drive significant advancements in dairy farming technology.