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Lemnisk

www.lemnisk.co link_icon

Company Research Report: Lemnisk



1. Company Overview



  • Name: Lemnisk

  • Mission: To enable agile digital growth for enterprises by leveraging a Customer Data Platform (CDP) that provides hyper-personalization and real-time marketing automation across customer channels.

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Girish Kalra, Chief Marketing Officer, Tata AIA


  • Headquarters:

  • USA: 838 Walker Road Suite 21-2 Dover, DE 19904

  • UAE: Premises No. DMC-BLD05-VD-G00-193, Ground Floor, DMC5, Dubai Media City, Dubai

  • Singapore: 16 Raffles Quay, #33-03 Hong Leong Building Singapore-48581

  • India: 2nd Floor, Block 3, Prestige Blue Chip Software Park, Hosur Main Road, Dairy Colony, Adugodi, Bengaluru


  • Number of Employees: No information is available

  • Revenue: Lemnisk reports surging profits as of December 19, 2023.

  • Known For:

  • Developing the world’s first real-time marketing automation platform built on an Intelligent and Secure Customer Data Platform (CDP).


2. Products



Customer Data Platform (CDP)


  • Description: The Lemnisk CDP aggregates customer data from disparate data sources to provide a single customer view, enabling hyper-personalized experiences across preferred customer channels.


Ramanujan AI Engine


  • Description: A prediction layer that empowers the Lemnisk CDP with Artificial Intelligence for enhanced digital engagements and customer conversions.


Hybrid Customer Data Platform


  • Description: Combines data aggregation from various sources with a unified view to drive real-time marketing automation, personalization, and smarter decision making.


Key Features


  • Intelligent Segmentation: Analyzes data to segment customers intelligently.

  • Channel Orchestration: Coordinates customer interactions across multiple channels.

  • Hyper-Personalization: Offers personalized user experiences.

  • Real-Time Marketing Automation: Automates marketing strategies in real-time.

  • Customer Journey Builder: Designs customer journeys to enhance engagement.

  • Data Privacy & GDPR Compliance: Ensures data security and adherence to privacy regulations.


3. Recent Developments



  • Surging Profits: Noted an increase in profits associated with their enterprise data strategy as of December 19, 2023.

  • Enterprise Strategy: Plans to double revenue over two quarters announced on October 31, 2023.

  • Partnerships and Acquisitions:

  • Airtel acquired a strategic stake in Lemnisk on December 21, 2022.

  • Aegon Life has chosen Lemnisk's CDP to enhance online user engagement as of April 30, 2018.


  • Product Launches and Updates:

  • Reports of a data-driven strategy focusing on improving customer experiences using AI-driven personalization and a robust CDP framework.

  • Continuous product enhancements underlined by new features for Lemnisk's CDP, announced on July 8, 2020.

  • The Ramanujan AI Module, contributing to efficiency improvements and digital marketing capabilities across sectors, including Financial Services, Telecom, and more.


  • Remarkable Customer Stories:

  • Emirates NBD boosted digital user engagement by 300% using Lemnisk's AI-Driven CDP.

  • Partnerships with major brands, leading to significant improvements in customer engagement and business metrics.


4. Global Presence



Lemnisk operates across multiple geographic locations as highlighted in their corporate addresses, establishing a significant presence in USA, UAE, Singapore, and India. This global reach allows them to serve diverse markets effectively and cater to various industries such as Banking, Insurance, Retail, Telecommunication, Travel, and Hospitality.



This structured report reflects the provided data with a professional tone devoid of speculative commentary, ensuring to highlight key information on Lemnisk's operations, products, and recent milestones.