Company Research Report: LendingFront, Inc.

Company Overview

• Name: LendingFront, Inc.

• Mission: To make extending capital to businesses more efficient and enhance small business banking through technology.

• Founded: No information is available regarding the exact founding date.

• Founders:

• Jorge Sun (CEO & Co-Founder)

• Background: Founding team member and Chief Credit Officer for OnDeck and previously Head of Small Business Credit at Capital One Bank.

• Dario Vergara (CTO & Co-Founder)

• Background: Former SVP of technology for OnDeck and VP of Technology for Bonobos.

• Key People:

• David McGowan, Vice President of Finance

• Lindsey Sorenson, Vice President Customer Success

• Patric Caya, Vice President of Business Development & Partnerships

• John Cuervo, Lead Product Manager

• Jonathan Vallejo, Director of Engineering

• Headquartered: 500 7th Ave Suite 14A114, New York, NY 10018

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Developing a cloud-based, white-labeled technology platform for efficient and risk-reducing small business lending.

Products

Merchant Platform Lending

• Description: A system that taps into merchant customer's real-time cash flow data, allowing for pre-approved loan offers based on specific credit policies.

• Key Features:

• Built-in KYB/KYC processes.

• Simplified digital contract processing delivers capital in under 24 hours.

Consumer Loans

• Description: A seamless, all-digital lending process aimed at small, unsecured consumer loans.

• Key Features:

• Integrations with major credit bureaus.

• Robust KYC and anti-fraud protections.

Term, Lines of Credit & Cash Advances

• Description: Similar to the Merchant Platform Lending product, it leverages real-time data to pre-approve loan offers.

• Key Features:

• Capital delivery within 24 hours.

• Digital infrastructure supporting entire lending processes.

Recent Developments

• New Products: LendingFront launched its technology platform on Salesforce AppExchange.

• Partnerships: Entered into a partnership with FilmHedge to facilitate lending for independent film and TV production.

• Media Coverage:

• Podcast: LendingFront CEO Jorge Sun featured in Episode 140.

• Media Q&A with CEO Jorge Sun, discussing post-pandemic creditworthiness.

• Press Releases:

• Announced strong business momentum heading into 2021.

• The partnership and technology platform launch were highlighted in various releases.

Industry Recognition

• Awards and Accolades: Described as “the most advanced, flexible, and comprehensive offering in the market today.”

Leadership Insight

• CEO Insight: Jorge Sun participated in public discourses, sharing valuable insight into small business lending and industry trends.

Strategic Focus

• End-to-End Capabilities: Unique in including a built-in servicing engine within lending platforms.

• Cloud-Based, Fully Managed Infrastructure: Offers rapid deployment and in-year ROI, supported by real-time updates and maintenance.

Contact Information

• General Inquiries: info@lendingfront.com

• Sales Inquiries: sales@lendingfront.com

• Customer Service: support@lendingfront.com

• Careers: careers@lendingfront.com

Conclusion

LendingFront positions itself at the forefront of digital transformation in small business lending, striving for efficiency, speed, and innovation through its cutting-edge technology platforms and strategic partnerships.