Lennar Corporation Market Research Report



Company Overview



Company Details


  • Name: Lennar Corporation

  • Mission: Quality, Value, Integrity. Lennar is committed to quality building materials, exceptional value, and the highest level of integrity.

  • Founded: 1954

  • Founders: Gene Fisher and Arnold Rosen

  • Key People:

  • Stuart Miller, Executive Chairman and Co-Chief Executive Officer

  • Jon Jaffe, Co-Chief Executive Officer and President

  • Fred Rothman, Chief Operating Officer

  • Diane Bessette, Chief Financial Officer

  • Mark Sustana, Vice President, General Counsel & Secretary

  • Michael Petrolino, Vice President - Taxation

  • David Collins, Vice President & Controller

  • Scott Spradley, Chief Technology Officer

  • Headquarters: 5505 Waterford District Drive, Miami, FL 33126

  • Number of Employees: No information is available

  • Revenue: $34 billion in 2023

  • Known For: One of the nation’s largest builders of quality homes, including multifamily communities, commercial properties, land development, financial services, and asset management.


History and Milestones


  • 1954-1971: Founded as F&R Builders by Gene Fisher and Arnold Rosen. Leonard Miller joined and the company was renamed to Lennar.

  • 1971: Lennar becomes a public company.

  • 1973: Formation of Universal American Mortgage Company (UAMC).

  • 1989: Introduction of Everything’s Included®.

  • 2000: Acquisition of U.S. Home.

  • 2011: Introduction of Next Gen® - The Home Within a Home.

  • 2017: Acquisition of WCI Communities.

  • 2018: Merger with CalAtlantic Homes.

  • 2020: Rebranding of Eagle Home Mortgage and CalAtlantic Title to Lennar Mortgage and Lennar Title, respectively.


Product Overview



Products and Communities


  • Arden: A masterplan community located in Palm Beach County, FL.

  • Rancho Mission Viejo: Located in South Orange County, CA.

  • Bridgewater: Located in Princeton, TX.

  • Verde Trails: Located in Tolleson, AZ.

  • Angeline: A new 6,200+ acre master-planned community in Land O' Lakes, FL.


Description


Lennar builds affordable first-time and move-up homes in various communities that cater to diverse lifestyles including urban, suburban, Active Adult, and multigenerational living options.

High-Level Product Descriptions & Key Features


  • Everything’s Included®: Offering buyers thousands of dollars in luxury features at no extra cost.

  • Next Gen® - The Home Within a Home: Designed especially for multigenerational families.

  • First Wi-Fi CERTIFIED™ Home Designs: Seamless voice control and home automation.


Recent Developments



New Products and Features


  • 3D-Printed Houses: Collaboration with Icon to produce 3D-printed homes.

  • Mariner's Cove: Modern, family-friendly townhome living in Florida City, FL.

  • Three New Communities in Pensacola: Expanding housing options in Pensacola, FL.


New Partnerships


  • Opendoor Partnership: To ease the moving process by offering quick cash offers for existing homes.


Recognitions


  • Best Places to Work SoCal 2024: Named to the list of the best workplaces.


Innovations and Technological Advancements


  • 3D Printed Housing Development: Large-scale 3D printed housing development offering unique community structures.


Community and Corporate Responsibility



The Lennar Foundation


  • Established: 1989

  • Activities: Supports at-risk children, medical research, and more. Contribution of $1,000 per home towards various social initiatives.


Community Involvement


  • Focused Acts of Caring: Replacing corporate holiday parties with community support activities.

  • Dolphins Challenge Cancer: Supports cancer research through various events.





This report presents a comprehensive overview of Lennar Corporation, emphasizing its history, key personnel, product offerings, and recent developments. As a market leader, Lennar continues to innovate and expand its footprint in the homebuilding industry while maintaining a commitment to quality, value, and community responsibility.