Lennar Corporation Market Research Report
Company Overview
Company Details
- Name: Lennar Corporation
- Mission: Quality, Value, Integrity. Lennar is committed to quality building materials, exceptional value, and the highest level of integrity.
- Founded: 1954
- Founders: Gene Fisher and Arnold Rosen
- Key People:
- Stuart Miller, Executive Chairman and Co-Chief Executive Officer
- Jon Jaffe, Co-Chief Executive Officer and President
- Fred Rothman, Chief Operating Officer
- Diane Bessette, Chief Financial Officer
- Mark Sustana, Vice President, General Counsel & Secretary
- Michael Petrolino, Vice President - Taxation
- David Collins, Vice President & Controller
- Scott Spradley, Chief Technology Officer
- Headquarters: 5505 Waterford District Drive, Miami, FL 33126
- Number of Employees: No information is available
- Revenue: $34 billion in 2023
- Known For: One of the nation’s largest builders of quality homes, including multifamily communities, commercial properties, land development, financial services, and asset management.
History and Milestones
- 1954-1971: Founded as F&R Builders by Gene Fisher and Arnold Rosen. Leonard Miller joined and the company was renamed to Lennar.
- 1971: Lennar becomes a public company.
- 1973: Formation of Universal American Mortgage Company (UAMC).
- 1989: Introduction of Everything’s Included®.
- 2000: Acquisition of U.S. Home.
- 2011: Introduction of Next Gen® - The Home Within a Home.
- 2017: Acquisition of WCI Communities.
- 2018: Merger with CalAtlantic Homes.
- 2020: Rebranding of Eagle Home Mortgage and CalAtlantic Title to Lennar Mortgage and Lennar Title, respectively.
Product Overview
Products and Communities
- Arden: A masterplan community located in Palm Beach County, FL.
- Rancho Mission Viejo: Located in South Orange County, CA.
- Bridgewater: Located in Princeton, TX.
- Verde Trails: Located in Tolleson, AZ.
- Angeline: A new 6,200+ acre master-planned community in Land O' Lakes, FL.
Description
Lennar builds affordable first-time and move-up homes in various communities that cater to diverse lifestyles including urban, suburban, Active Adult, and multigenerational living options.
High-Level Product Descriptions & Key Features
- Everything’s Included®: Offering buyers thousands of dollars in luxury features at no extra cost.
- Next Gen® - The Home Within a Home: Designed especially for multigenerational families.
- First Wi-Fi CERTIFIED™ Home Designs: Seamless voice control and home automation.
Recent Developments
New Products and Features
- 3D-Printed Houses: Collaboration with Icon to produce 3D-printed homes.
- Mariner's Cove: Modern, family-friendly townhome living in Florida City, FL.
- Three New Communities in Pensacola: Expanding housing options in Pensacola, FL.
New Partnerships
- Opendoor Partnership: To ease the moving process by offering quick cash offers for existing homes.
Recognitions
- Best Places to Work SoCal 2024: Named to the list of the best workplaces.
Innovations and Technological Advancements
- 3D Printed Housing Development: Large-scale 3D printed housing development offering unique community structures.
Community and Corporate Responsibility
The Lennar Foundation
- Established: 1989
- Activities: Supports at-risk children, medical research, and more. Contribution of $1,000 per home towards various social initiatives.
Community Involvement
- Focused Acts of Caring: Replacing corporate holiday parties with community support activities.
- Dolphins Challenge Cancer: Supports cancer research through various events.
This report presents a comprehensive overview of Lennar Corporation, emphasizing its history, key personnel, product offerings, and recent developments. As a market leader, Lennar continues to innovate and expand its footprint in the homebuilding industry while maintaining a commitment to quality, value, and community responsibility.