Let's Do This is a leading online marketplace dedicated to connecting athletes with endurance events worldwide. Founded in 2016 by Alex Rose and Sam Browne, both avid runners and cyclists, the company aims to inspire individuals globally to participate in events that make them feel alive. Headquartered in London, United Kingdom, with an office in Boulder, Colorado, USA, Let's Do This has established itself as a significant player in the sports and events industry.
Key Strategic Focus
Let's Do This specializes in providing a comprehensive platform for discovering and booking endurance events, including running, cycling, swimming, and climbing. The company's core objectives include enhancing user experience through advanced search functionalities and personalized recommendations, thereby simplifying the process of finding and registering for events. By leveraging cutting-edge technologies, Let's Do This targets a diverse market of fitness enthusiasts and event organizers, aiming to foster a global community centered around endurance sports.
Financials and Funding
Since its inception, Let's Do This has successfully raised a total of $83.3 million in funding. The most recent funding round, a Series B in June 2022, secured $60 million from notable investors, including Christopher North and 12 others. This capital infusion is intended to enhance the platform's technological capabilities, expand its event offerings, and strengthen its market presence.
Technological Platform and Innovation
Let's Do This distinguishes itself through its proprietary technologies and innovative methodologies:
- Event Discovery and Booking: An intuitive online platform that enables users to find, book, and share endurance events, streamlining the registration process.
- Event Organizer Tools: A suite of tools designed to assist event organizers in administrative tasks, participant acquisition, and revenue optimization.
- Participant Retention Features: Mechanisms such as memberships, waitlists, ballots, and team registrations to drive participant loyalty and repeat engagement.
These technological advancements position Let's Do This as a leader in the endurance event marketplace.
Leadership Team
The leadership team at Let's Do This comprises experienced professionals dedicated to the company's mission:
- Sam Browne: Co-Founder and CEO, bringing a background in endurance sports and a vision for connecting athletes globally.
- Alex Rose: Co-Founder, contributing his passion for running and cycling to the development of the platform.
Their combined expertise drives the company's strategic initiatives and growth.
Competitor Profile
The endurance event marketplace is competitive, with several key players:
- Running in the USA: Established in 2002, headquartered in Waukesha, Wisconsin, focusing on listing running events across the United States.
- timeoutdoors: Founded in 2000, based in Ripon, England, offering a range of outdoor activities and events.
- RunSignup: Founded in 2009, located in Moorestown, New Jersey, providing race registration and management services.
These competitors offer similar services, emphasizing the need for Let's Do This to continually innovate and enhance its offerings.
Strategic Collaborations and Partnerships
In January 2025, Let's Do This partnered with HotelPlanner to revolutionize event travel booking, providing integrated solutions for participants to arrange accommodations seamlessly. This collaboration aims to enhance the overall event experience and attract a broader audience.
Operational Insights
Let's Do This maintains a competitive edge through its user-centric platform, comprehensive event listings, and robust support for event organizers. The company's focus on technological innovation and strategic partnerships positions it favorably in the market, enabling it to address the evolving needs of athletes and event organizers effectively.
Strategic Opportunities and Future Directions
Looking ahead, Let's Do This plans to expand its global footprint by entering new markets and diversifying its event offerings. The company aims to leverage data analytics and machine learning to provide personalized event recommendations, enhancing user engagement. Additionally, Let's Do This is exploring opportunities to integrate virtual and hybrid events, catering to the growing demand for flexible participation options.
Contact Information
- Website: www.letsdothis.com
- Headquarters: London, United Kingdom
For more information, visit the company's official website.
