Level Up Automation Company Profile

Background

Overview

Level Up Automation, founded in 2016 by Jennifer Mallett, is a leading provider of smart home and intelligent building automation solutions. The company specializes in integrating advanced technologies such as control systems, artificial intelligence, and robotics to enhance residential and commercial spaces. With a mission to be trusted advisors in the evolving technology integration space, Level Up Automation has rapidly established itself as a significant player in the automation industry.

Mission and Vision

The company's mission is to deliver innovative automation solutions that improve the quality of life for its clients through increased convenience, efficiency, and enjoyment. Its vision is to be the most knowledgeable and trusted automation company globally, setting industry standards for excellence and customer satisfaction.

Primary Area of Focus

Level Up Automation focuses on providing comprehensive automation services, including smart home consultations, full home automation installations, and long-term ownership support. Their offerings encompass smart locks, lighting, security systems, automated shades, wireless networks, conference room technology, and high-end audio and video systems.

Industry Significance

Recognized for its rapid growth and innovative approach, Level Up Automation was named the Top Emerging Franchise Brand by Entrepreneur Magazine in 2023. This accolade underscores the company's impact on the smart home and intelligent building automation industry.

Key Strategic Focus

Core Objectives

Expansion: Aggressively expanding its franchise model to increase market presence across the United States.

Innovation: Continuously integrating cutting-edge technologies to offer state-of-the-art automation solutions.

Customer Experience: Enhancing customer satisfaction through personalized service and high-quality installations.

Specific Areas of Specialization

Smart Home Integration: Designing and implementing automation systems tailored to individual client needs.

Intelligent Building Solutions: Providing automation services for commercial spaces to improve operational efficiency.

Franchise Development: Establishing a robust franchise network to scale operations and reach a broader customer base.

Key Technologies Utilized

Control Systems: Centralized platforms for managing various automation devices.

Artificial Intelligence: AI-driven solutions for predictive maintenance and personalized user experiences.

Robotics: Integration of robotic systems for tasks such as automated shading and lighting adjustments.

Primary Markets Targeted

Residential Sector: Homeowners seeking to enhance their living spaces with smart technologies.

Commercial Sector: Businesses aiming to improve operational efficiency through intelligent building solutions.

Franchisees: Entrepreneurs interested in entering the automation industry through franchising opportunities.

Financials and Funding

Funding History

As a privately held company, Level Up Automation has not publicly disclosed detailed financial information or funding history. The company has focused on organic growth and strategic partnerships to fund its expansion initiatives.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly available. The company has primarily relied on internal resources and revenue generation to support its growth and expansion efforts.

Notable Investors

Information about individual investors or venture capital involvement is not publicly disclosed.

Utilization of Capital

Capital has been allocated towards:

Franchise Expansion: Opening new franchise locations to increase market reach.

Technology Development: Investing in research and development to integrate advanced technologies into their automation solutions.

Marketing and Branding: Enhancing brand visibility and customer acquisition strategies.

Pipeline Development

Key Pipeline Candidates

Level Up Automation is continually developing new automation solutions, focusing on:

Advanced Control Systems: Enhancing user interfaces and system integration capabilities.

AI-Driven Features: Implementing machine learning algorithms for predictive analytics and personalized experiences.

Robotic Automation: Expanding the use of robotics in home and building automation for tasks like cleaning and maintenance.

Stages of Development

The company is in the research and development phase for these pipeline candidates, with plans to pilot new technologies in select markets before a broader rollout.

Target Conditions

The focus is on enhancing user convenience, energy efficiency, and security through innovative automation solutions.

Anticipated Milestones

Product Testing: Conducting trials in select markets to gather user feedback.

Market Launch: Introducing new products to the broader market following successful testing phases.

Franchise Integration: Incorporating new technologies into franchise offerings to maintain a competitive edge.

Technological Platform and Innovation

Proprietary Technologies

Level Up Control System: A proprietary platform that integrates various automation devices into a unified interface.

AI-Powered Analytics: Utilizing artificial intelligence to analyze user behavior and optimize system performance.

Significant Scientific Methods

Machine Learning Algorithms: Employed to predict user preferences and automate routine tasks.

Data Analytics: Used to monitor system performance and identify areas for improvement.

AI-Driven Capabilities

Predictive Maintenance: Anticipating system issues before they occur to minimize downtime.

Personalized User Experiences: Adapting system settings based on individual user habits and preferences.

Leadership Team

Jennifer Mallett – CEO and Founder

Jennifer Mallett founded Level Up Automation in 2016 with a vision to be the best and most knowledgeable automation company in the world. Prior to establishing Level Up Automation, Jennifer served as the leader of home technology sales & service at Bose Corporation.

Braden Spolidoro – Director of Franchise Operations

Braden Spolidoro serves as the Director of Franchise Operations at Level Up Automation. He has been instrumental in expanding the company's franchise model, overseeing the establishment of new franchise locations and ensuring operational consistency across units.

Charlie Bowles – Franchise Owner, Virginia

Charlie Bowles is the franchise owner of Level Up Automation in Virginia. With a background in the publishing industry and extensive experience in the technology sector, Bowles has established a team dedicated to delivering exceptional automation services in the Virginia market.

Nate Joslin – Franchise Owner, Connecticut

Nate Joslin is the franchise owner of Level Up Automation in Connecticut. With a leadership role in the wireless industry, Joslin has assembled a team focused on providing top-tier automation solutions in the Connecticut area.

Toni Lynn Scalero and Scott Hritz – Franchise Owners, Florida

Toni Lynn Scalero and Scott Hritz are the franchise owners of Level Up Automation in Florida. Both have backgrounds in home technology sales and service at Bose Corporation, bringing their expertise to the Florida market to offer comprehensive automation services.

Leadership Changes

As of October 2025, there have been no publicly disclosed significant changes or appointments within Level Up Automation's leadership team.

Competitor Profile

Market Insights and Dynamics

The smart home and building automation industry is experiencing rapid growth, driven by advancements in technology and increasing consumer demand for connected living spaces. The market is characterized by a diverse range of players, from established technology companies to specialized automation firms.

Competitor Analysis

Technology by Design: Specializes in custom home automation solutions, offering services similar to Level Up Automation.

Hall Technologies: Provides AV over IP solutions and control systems, competing in the automation space.

ProSteel Security Products: Focuses on security automation products, overlapping with Level Up Automation's offerings.

Strategic Collaborations and Partnerships

Level Up Automation has established partnerships with leading technology providers to enhance its product offerings and maintain a competitive edge. These collaborations enable the company to integrate the latest technologies into its automation solutions, ensuring high-quality and innovative services for its clients.

Operational Insights

Level Up Automation differentiates itself through its comprehensive service model, offering end-to-end solutions from consultation to installation and long-term support. The company's focus on customer education, exemplified by its experience showrooms, sets it apart in the market. Additionally, the franchise model allows for rapid expansion and localized service delivery, enhancing its competitive position.