Company Profile: Levi Strauss & Co.
Background
Levi Strauss & Co., founded in 1853, is a globally recognized American clothing company renowned for its Levi's® brand of denim jeans. The company designs and markets jeans, casual wear, and related accessories for men, women, and children under various brand names, including Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen®, and Beyond Yoga®. Levi Strauss & Co. operates in over 110 countries, with a significant online presence and approximately 3,400 company-operated stores and shop-in-shops.
Key Strategic Focus
Levi Strauss & Co. focuses on accelerating profitable growth, innovating for the future, and acting as a responsible steward of natural resources. The company is committed to fortifying its brands, growing its direct-to-consumer business, and diversifying its product offerings, always with the consumer at the center of its operations.
Financials and Funding
As of 2024, Levi Strauss & Co. reported net revenues of $6.4 billion. The company returned to public markets with its IPO on March 21, 2019, listing on the New York Stock Exchange under the ticker symbol "LEVI."
Pipeline Development
Levi Strauss & Co. has been focusing on its core denim business and has exited lower-margin businesses, such as its Denizen brand and footwear enterprise. The company is also considering strategic alternatives for the Dockers brand, which has experienced a 15% decline in sales.
Technological Platform and Innovation
Levi Strauss & Co. has been implementing cost-saving measures, including job cuts, reducing senior leadership roles, consolidating European operations, and exiting low-margin businesses like Denizen and footwear. These initiatives have contributed to an 8% increase in its stock during after-hours trading.
Leadership Team
- Michelle Gass: Chief Executive Officer (CEO) since January 2024.
- Harmit Singh: Chief Financial Officer (CFO).
Competitor Profile and Market Insights
Levi Strauss & Co. holds a 4.27% market share in the apparel, footwear, and accessories industry as of Q3 2025. Key competitors include Nike Inc. (31.21%), Lululemon Athletica Inc. (7.33%), and Skechers USA Inc. (6.32%).
Levi Strauss & Co. continues to engage in successful collaborations, such as those with Crocs and New Balance, despite exiting its footwear business.
The company remains focused on its core denim business and has exited lower-margin businesses, such as its Denizen brand and footwear enterprise. It is also considering strategic alternatives for the Dockers brand, which has experienced a 15% decline in sales.
Operational Overview
Levi Strauss & Co. operates in over 110 countries, with a significant online presence and approximately 3,400 company-operated stores and shop-in-shops. The company is actively consolidating operations, streamlining leadership, and prioritizing its most profitable and strategic product lines.
