Levitate Company Profile

Background

Overview

Levitate, founded in 2017 by Jesse Lipson, is a SaaS platform designed to help relationship-based businesses maintain authentic communication with their clients at scale. Headquartered in Raleigh, North Carolina, Levitate leverages artificial intelligence to facilitate personalized outreach, enabling small and medium-sized enterprises (SMEs) to nurture client relationships effectively.

Mission and Vision

Levitate's mission is to make the world a happier place by building more authentic relationships. The company envisions empowering businesses to engage with their clients in a genuine and scalable manner, moving beyond traditional mass marketing techniques.

Industry Significance

In an era where personalized customer engagement is paramount, Levitate addresses a critical need for SMEs to maintain meaningful connections without the overhead of large marketing teams. By integrating AI-driven solutions, Levitate stands out in the CRM and email marketing software industry, offering tools tailored specifically for relationship-focused businesses.

Key Strategic Focus

Core Objectives

• Enhancing Client Engagement: Provide tools that enable businesses to maintain regular, personalized contact with clients.

• Scalable Personalization: Utilize AI to allow personalized outreach at scale, ensuring authenticity in communications.

• Diversified Communication Channels: Expand beyond email to include texting, social media, surveys, and more.

Areas of Specialization

• AI-Driven Content Creation: Assist businesses in generating relevant and engaging content.

• Automated Outreach: Schedule and automate communications without losing the personal touch.

• Client Relationship Management: Offer tools to track and manage client interactions effectively.

Key Technologies Utilized

• Artificial Intelligence: Powers content generation and personalization features.

• Machine Learning Algorithms: Analyze client data to optimize outreach strategies.

• Integration Capabilities: Seamlessly connect with other platforms like DonorPerfect for enhanced functionality.

Primary Markets Targeted

• Financial Services

• Legal Firms

• Real Estate Agencies

• Accounting Firms

• Insurance Agencies

• Non-Profit Organizations

Financials and Funding

Funding History

• Series D (August 2024): Raised $15 million led by Harbert Growth Partners, Northwestern Mutual Future Ventures, and Bull City Venture Partners.

• Series C (April 2023): Secured $14 million to enhance the Happiness Platform.

• Series B (February 2021): Added $8 million, bringing total fundraising to $20 million at that time.

• Series A (July 2020): Closed an additional $6 million, totaling $12 million in funding.

Total Funds Raised

As of August 2024, Levitate has raised a total of $55 million.

Notable Investors

• Harbert Growth Partners

• Northwestern Mutual Future Ventures

• Bull City Venture Partners

• Tippet Venture Partners

• Peter Gassner (Co-founder and CEO of Veeva Systems)

Utilization of Capital

The funds have been allocated towards product development, AI feature enhancements, market expansion, and scaling operations to support a growing customer base.

Technological Platform and Innovation

Proprietary Technologies

• AI Assistant: Helps customers write, reword, and edit emails and social media posts, and translates content into multiple languages.

• Happiness Platform: An all-in-one tool that drives business growth by building and maintaining vital relationships.

Significant Scientific Methods

• Machine Learning Algorithms: Analyze client data to optimize outreach strategies.

• Natural Language Processing (NLP): Enhances content generation and personalization.

Leadership Team

• Jesse Lipson: Founder and CEO.

• Grant Kitching: Chief Revenue Officer.

• Pete Harvey: CFO/COO.

• Nancy Slane: Vice President of Product Experience.

• Sarah Kordulewski-Chavez: Vice President of Business Development.

• Robert Mills: Vice President of Engineering.

• Crystal Ricevuto: Vice President of Marketing.

• Leia Stallings: Vice President of Customer Success.

• Matt Gardiner: Vice President of Sales.

• Sara Jane May: Vice President of Customer Success.

• Nate Spilker: Chief Analytics Officer.

• Caroline Holleman: Vice President of Content Marketing.

• Hayley Morton: Senior Director of Talent Acquisition & Development.

• Charlie Healy: Vice President of Revenue Operations.

• Casey Brady: Vice President of Sales.

Competitor Profile

Market Insights and Dynamics

The CRM and email marketing software industry is highly competitive, with a focus on personalization and AI integration. Businesses seek platforms that offer scalable, authentic client engagement tools.

Competitor Analysis

• Agile CRM: Provides customer relationship management software with automation features.

• BIGContacts: Develops CRM and marketing automation software.

• Ontraport: Offers small business marketing automation solutions.

• Splio: Develops a marketing automation platform.

Competitive Landscape

Levitate differentiates itself by focusing on relationship-based businesses, offering AI-driven personalization tools that cater specifically to SMEs seeking authentic client engagement.

Strategic Collaborations and Partnerships

• DonorPerfect Integration (July 2024): Enhanced data management for relationship-building businesses.