LG Ad Solutions Company Market Research Report

Company Overview

Name

LG Ad Solutions

Mission of the Company

The mission of LG Ad Solutions is to create meaningful connections between brands and their audiences.

Founding Information

No information is available regarding when the company was founded and by whom.

Key People in the Company

Michael Hudes: President and Chief Executive Officer

Tony Marlow: Global Chief Marketing Officer

Kelly McMahon: Senior Vice President Global Operations

Jason Kim: Chief Financial Officer

Sharon Zhang: Vice President, Accounting

Nikhil Moorthy: Vice President, FP&A

Serge Matta: President, Global Ad Sales

Edward Wale: Vice President, Europe

Kathy Weir: Vice President, Human Resources

Dave Rudnick: Chief Technology Officer

Alistair Sutcliffe: Head of Product

Tom Cushing: General Counsel & Chief Privacy Officer

Headquarters

LG Ad Solutions is headquartered in Mountain View, California, USA.

Number of Employees

No information is available.

Revenue of the Company

No information is available.

What is the Company Known For

LG Ad Solutions is known for being a global leader in connected TV (CTV) and cross-screen advertising, leveraging its vast network of LG Smart TVs worldwide to provide advertisers and content creators with unparalleled scale, reach, and personalized precision.

Products

Offered Products and Descriptions

1. Smart TV Advertising Platform

A comprehensive advertising platform leveraging LG Smart TVs to offer precise targeting and impactful media placements through deterministic data.

2. River OS

A personalized smart TV operating system designed for seamless navigation and advanced voice-controlled TV features.

3. Native Screensaver Ads

Full-screen advertising activated across Home Screen, LG Channels, and Content Store, capitalizing on idle screen time.

Key Features of Products

Smart TV Advertising Platform:

Proprietary ACR technology for precise targeting.

Integration with first-party and partnership data for enhanced targeting.

River OS:

Seamless navigation across apps and services.

Advanced personalization capabilities.

Native Screensaver Ads:

Utilizes idle screen time to increase brand awareness and engagement.

Recent Developments

Recent Company Developments

Innovation Labs Launch (September 2024): Focuses on developing breakthrough technologies in CTV advertising, led by CTO Dave Rudnick.

Unified ID 2.0 Integration (May 2024): Adoption of UID2 to leverage first-party data across the audience network.

Expansion into Canadian Market (July 2023): Establishment of a presence in Canada to tap into the growing popularity of CTV.

New Products Launched

Native Screensaver Ads (September 2024): New advertising format that engages users during screen idle times.

New Features Added to Existing Products

Global ACR Upgrade (September 2022): Enhanced Automatic Content Recognition technology rolled out across LG Smart TVs globally.

New Partnerships and Collaborations

Partnership with Affinity Solutions (September 2023): Introduction of LoopIQ for closed-loop purchase data utilization in CTV.

Partnership with DeepIntent (November 2021): Exclusive DSP for healthcare advertising.

This comprehensive report outlines LG Ad Solutions' role as a leader in connected TV and cross-screen advertising, underpinned by a commitment to innovation and strategic partnerships. While certain key data points are not available, the company's focus on new technologies and market expansion is clearly highlighted.