LIBERTIFY Company Profile

Background

Overview

Libertify is a financial technology (FinTech) company founded in 2021, headquartered in Paris, France, with a strategic office in Hong Kong, serving as its Asia-Pacific (APAC) regional hub. The company specializes in transforming complex financial documents into engaging, interactive video content, enhancing customer engagement and comprehension in regulated industries.

Mission and Vision

Libertify's mission is to connect financial business-to-business (B2B) partners to the next generation by leveraging advanced artificial intelligence (AI) to convert financial and news data into actionable video storytelling. This approach aims to drive audience engagement and empower clients to navigate the evolving financial landscape.

Primary Area of Focus

The company focuses on enhancing customer engagement for financial institutions by creating compliant video content that simplifies complex financial information. This is achieved through their AI-powered platform, AI Ready Media, which assists in producing video explainers and interactive experiences.

Industry Significance

Libertify addresses the challenge of low engagement with complex financial documents, a common issue in the FinTech industry. By transforming static documents into dynamic video content, the company enhances information retention and user interaction, positioning itself as a significant player in the FinTech sector.

Key Strategic Focus

Core Objectives

Enhancing Customer Engagement: Utilize AI to create interactive video content that simplifies complex financial information, improving customer understanding and engagement.

Compliance Assurance: Develop compliant video content that adheres to regulatory standards, ensuring financial institutions can communicate effectively within legal frameworks.

Specific Areas of Specialization

AI-Driven Content Creation: Employ artificial intelligence to automate the transformation of financial documents into engaging video explainers.

Interactive Experiences: Incorporate AI chatbots and interactive elements to facilitate real-time client interactions and feedback.

Key Technologies Utilized

Artificial Intelligence (AI): Leverage AI algorithms to analyze and convert complex documents into video content.

Machine Learning: Implement machine learning models to enhance content personalization and user engagement.

Primary Markets Targeted

Financial Institutions: Banks, investment funds, and insurance companies seeking to improve client communication and engagement.

Regulated Industries: Sectors requiring compliant communication of complex information to clients.

Financials and Funding

Funding History

Libertify has raised a total of approximately $4.1 million over three funding rounds.

Recent Funding Rounds

Seed Round (April 15, 2025): Raised an undisclosed amount from Angels Family Offices and Laurion Capital Management.

Seed Round (May 5, 2024): Raised an undisclosed amount from Angels Family Offices.

Pre-Seed Round (July 1, 2022): Raised an undisclosed amount from Laurion Capital Management.

Notable Investors

Angels Family Offices: Participated in the seed funding rounds.

Laurion Capital Management: Led the pre-seed funding round.

Intended Utilization of Capital

The raised capital is intended to support the development and expansion of Libertify's AI-powered platform, enhance customer engagement capabilities, and facilitate market expansion, particularly in the APAC region.

Pipeline Development

Key Pipeline Candidates

Libertify's primary offering is its AI-powered platform, AI Ready Media, which transforms complex financial documents into engaging video content. The company continues to refine and expand this platform to meet the evolving needs of its clients.

Stages of Development

Product Development: Ongoing enhancement of AI algorithms and user interface to improve content creation and user experience.

Market Expansion: Establishing a presence in the APAC region through the Hong Kong office to serve as a regional hub.

Target Conditions

The platform is designed to address the challenges of low engagement with complex financial documents, aiming to improve information retention and user interaction.

Anticipated Milestones

Product Launches: Introduction of new features and enhancements to the AI Ready Media platform.

Market Penetration: Expansion into additional markets within the APAC region.

Technological Platform and Innovation

Proprietary Technologies

AI Ready Media (AIR.M): Libertify's proprietary platform that utilizes AI to convert complex documents into engaging video content.

Significant Scientific Methods

AI Algorithms: Advanced algorithms for natural language processing and machine learning to analyze and transform financial documents.

Interactive Design: Incorporation of interactive elements and AI chatbots to facilitate real-time client interactions.

Leadership Team

Key Executives

Steve Rosenblum: Founder and CEO. A serial entrepreneur who previously sold Pixmania.com for €450 million to Dixons Retail PLC.

Florian Lang: Co-founder. Background in research and engineering, contributing to the development of AI technologies.

Philippe Roux: Co-founder. Expertise in business development and strategic partnerships, driving Libertify's market expansion.

Competitor Profile

Market Insights and Dynamics

The FinTech industry is experiencing rapid growth, with increasing demand for innovative solutions that enhance customer engagement and simplify complex information. Libertify operates in a competitive landscape, addressing the need for compliant and interactive communication in regulated industries.

Competitor Analysis

Apiax: Develops digital tools to master complex financial regulations.

Equility: Focuses on transforming and automating small business financial compliance.

FinLabX: Offers AI-powered, gamified compliance solutions for FinTech innovation.

Intrepid Fox: A GenAI startup making compliance processes faster.

Compliance.ai: Provides AI for financial regulatory intelligence.

Visabit S.r.l.: Develops video identification platforms for financial services.

Vitta Technology: Creates software for financial and ESG compliance.

Investify: Offers digital and personal investment and regulatory platforms.

FinGate Limited: Streamlines AML, KYC, and KYB compliance processes.

Strategic Collaborations and Partnerships

Libertify has engaged in collaborations with financial institutions such as Amundi and Boursorama Bank to implement its AI-driven video content solutions, enhancing client engagement and information dissemination.

Operational Insights

Libertify differentiates itself by offering a specialized platform that combines AI technology with interactive video content, addressing the specific needs of regulated industries for compliant and engaging client communication.

Strategic Opportunities and Future Directions

The company aims to expand its presence in the APAC region, leveraging its Hong Kong office as a strategic hub. Future directions include enhancing AI capabilities, broadening service offerings, and forming additional strategic partnerships to strengthen its market position.