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Lifemark

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Company Overview



Lifemark Health Group is a leading Canadian healthcare provider with over 20 years of history. Headquartered in Toronto, Lifemark specializes in community rehabilitation services, workplace health and wellness, and independent medical assessments. The company operates more than 300 clinics throughout Canada, employing over 5,000 personnel. Committed to delivering high-quality client care, Lifemark holds CARF International accreditation and achieves client satisfaction ratings exceeding 90%.

The company's comprehensive service portfolio includes rehabilitation clinics, in-home services, workplace health and wellness programs, and thorough medical assessments. Lifemark's strategic expansion is marked by successful acquisitions, reinforcing its leadership role in the healthcare industry.

Leadership Team



  • Sonya Lockyer - President & Chief Executive Officer

Sonya Lockyer has over two decades of experience in healthcare. Appointed CEO in March 2023, she emphasizes clinical excellence and patient experience. Her previous leadership roles include positions at TELUS Health and Canadian Addiction Treatment Centres. Sonya holds an MBA from the University of Toronto and a BSc in Medical Laboratory Sciences from the University of Alberta.

  • Tim Matthews - Senior Vice President, Operations

Appointed in 2024, Tim Matthews has a background in healthcare and professional sports operations. He is focused on enhancing patient outcomes and operational efficiency. Tim's past roles include executive positions at the Toronto Arrows Rugby Club and AceAge Inc. He earned a BA from the University of Guelph and an MBA from the University of Toronto's Rotman School of Management.

  • Andrea Ross - Vice President, Finance

Since joining Lifemark in 2022, Andrea Ross leads financial operations, encompassing accounting, reporting, and strategic decision support. Previously with Shoppers Drug Mart, Andrea is a Chartered Professional Accountant with a BComm from the University of Manitoba.

  • Shari Cohen - Senior Vice President, Corporate Development

Shari Cohen has spearheaded Lifemark's strategic acquisitions since 1999, completing over 75 transactions. She holds a Bachelor of Science degree from Indiana University and has considerable experience in US healthcare business development.

  • Brock Dodgson - Chief Information Officer

Responsible for IT and telecommunications since 2015, Brock Dodgson has driven Lifemark's digital transformation. He possesses a Bachelor of Math from the University of Waterloo and has extensive expertise in healthcare IT.

  • Nicole McKibbon - Vice President, People & Culture

Focusing on diversity, inclusion, and growth, Nicole McKibbon leads human resources to foster a thriving workplace culture, leveraging talent to enhance company performance.

  • Amanda Steeves - Vice President, Marketing, Product, and Client Experience

Amanda Steeves oversees marketing strategies to boost digital engagement and client acquisition. She has driven growth since joining in 2019 through marketing innovation and client experience improvements.

  • Ashley Rycroft - Vice President, Business Development and Growth

Ashley Rycroft guides initiatives for strategic business alignment and growth across Lifemark's divisions. Her sales leadership experience in healthcare and technology supports her role in exploring new business opportunities.

Strategic Focus and Initiatives



Lifemark is committed to utilizing technology and forming strategic partnerships to enhance service delivery and strengthen market reach. The company is noted for its continuous improvement processes and vibrant acquisition strategy, attracting top-tier talent by emphasizing empowerment and professional development.

Competitor Profile



Lifemark operates in a competitive landscape within the wellness and fitness services sector, primarily focusing on rehabilitation and healthcare services.

Key Competitors



  • PT Health: With a comprehensive array of services including physiotherapy, massage therapy, and acupuncture, PT Health has a strong presence across Canada. The company, with 1,001-5,000 employees, is headquartered in Burlington, Ontario.


  • CBI Health Group: One of Canada's largest community healthcare providers, CBI Health offers nationwide rehabilitation and home health services. With over 13,000 professionals and more than 250 locations, CBI Health is a significant competitor.


  • Physiomed: Operating clinics in Southern Ontario, Physiomed provides chiropractic, physiotherapy, and massage therapy services, with a strong position in North York and Scarborough, Ontario.


  • Bayshore HealthCare: A major competitor in home and community health care, Bayshore HealthCare employs over 13,000 staff and services over 350,000 clients, operating in more than 100 Canadian locations.


  • Rebalance Sports Medicine: A downtown Toronto-based clinic specializing in physical therapy, chiropractic care, and sports medicine, Rebalance focuses on enhancing client performance and managing sports-related injuries.


Overview and Analysis



Lifemark Health Corp navigates a competitive market, with each competitor offering unique services and maintaining substantial geographic reach. Lifemark's approach includes diversifying service offerings, highlighted by potential acquisitions. With a reported revenue of $861.8 million and 2,232 employees, Lifemark must continuously adapt to remain competitive.

Lifemark's focus on technological integration and patient-centered care models provides a strategic advantage, aiming to improve patient outcomes while expanding its market presence. In this dynamic sector, innovation, customer loyalty, and strategic partnerships are crucial to maintaining Lifemark's competitive edge.