LifeMD, Inc. is a publicly traded American telehealth company that provides subscribers with access to doctors and nurse practitioners for virtual medical consultations and treatments, including prescription medications. Founded on May 24, 1994, in New York City as ImmuDyne, Inc., the company underwent a rebranding to Conversion Labs, Inc. in 2018, and subsequently to LifeMD in 2020, adopting the ticker symbol LFMD.
Key Strategic Focus
LifeMD's strategic focus centers on expanding its telehealth services to offer comprehensive virtual healthcare solutions. In June 2023, the company launched a weight management program that prescribes GLP-1 medications following virtual consultations with clinicians. This initiative was further strengthened by a partnership with Medifast, allowing LifeMD to connect its patients with Medifast's health coaches and services. Additionally, in 2024, LifeMD began accepting private health insurance, broadening its accessibility and affordability for a wider patient base.
Financials and Funding
In December 2023, LifeMD secured a $20 million investment from Medifast, aimed at enhancing its weight management program and expanding its telehealth services. As of June 9, 2025, LifeMD's stock (LFMD) is trading at $12.72.
Technological Platform and Innovation
LifeMD operates a direct-to-patient telehealth platform that enables patients to consult with licensed healthcare providers for diagnoses, virtual care, and prescription medications. The platform also offers over-the-counter products on a subscription and membership basis, serving clients worldwide.
Leadership Team
- Justin Schreiber: Chief Executive Officer
- Bobby Jindal: Board Member
Competitor Profile
LifeMD operates in the competitive telehealth industry, with key competitors including:
- Hims & Hers Health: A company producing wellness products, founded in 2017 and headquartered in San Francisco, with approximately 1,046 employees.
- Doctor's Best: Specializes in dietary supplements backed by scientific research and clinical studies, founded in 1990 and headquartered in Tustin, California.
- Barlean’s: Focuses on organic flaxseed oil, fish oil, and green food supplements, founded in 1989 and headquartered in Ferndale, Washington.
- Earth's Bounty: Manufacturer of specialty health supplements, founded in 1991 and headquartered in Flagler Beach, Florida.
Strategic Collaborations and Partnerships
In December 2023, LifeMD partnered with Medifast to offer a clinically supported weight management program, including the option for prescription GLP-1 medications where clinically appropriate. This collaboration aims to provide comprehensive weight management solutions to clients.
Strategic Opportunities and Future Directions
LifeMD is poised to capitalize on the growing demand for telehealth services by expanding its offerings and enhancing accessibility through strategic partnerships and technological advancements. The company's acceptance of private health insurance and collaborations with established health organizations position it to broaden its patient base and improve service delivery.
Contact Information
- Website: lifemd.com
- Social Media:
- LinkedIn: LifeMD on LinkedIn
- Twitter: @LifeMD
- Facebook: LifeMD on Facebook
