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Lifesight

www.lifesight.io link_icon

Company Research Report: Lifesight





Company Overview



Name


Lifesight

Mission of the Company


Empowering the Future of Marketing: Smart, Connected, and Impactful Solutions.

Founded


2017

Founders


  • Tobin Thomas

  • Rohit Maheswaran

  • Rajeev Nair


Key People


  • Tobin Thomas: Founder & CEO

  • Rohit Maheswaran: CPO & Co-Founder

  • Rajeev Nair: Co-Founder & VP - Product

  • Anil Singh: VP - Technology

  • Thomas Cornell Gregory: VP - Platform and Partnerships

  • Satish Pattnaik: Finance Controller

  • Avisha Anand: Senior Manager - HR


Headquarters


New York City, New York

Number of Employees


201-500 employees

Revenue of the Company


No information is available

What is the Company Known For?


Lifesight is known for its unified marketing measurement platform that empowers modern marketers to make better decisions and achieve profitable growth in a privacy-first era using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI.



Products



Product Suite Overview


Lifesight’s platform includes several integrated marketing measurement methodologies to provide a holistic view of marketing effectiveness in a privacy-first era.

High-Level Descriptions



1. Marketing Mix Modeling (MMM)
  • Description: Helps in identifying the marketing channels that drive incremental impact. Aids in optimizing media budgets and accurately forecasting outcomes.

  • Key Features:

  • Analyzes full-funnel marketing effectiveness.

  • Provides insights into the incremental impact of various marketing channels.

  • Offers scenario planning and budget forecasting tools.


2. Multi-Touch Attribution (MTA)
  • Description: Moves beyond traditional last-click attribution methods, providing detailed insights to optimize campaigns at a granular level.

  • Key Features:

  • Adjusts attribution reports with an incrementality multiplier.

  • Delivers causal insights for comprehensive optimization decisions.


3. Incrementality Testing
  • Description: Measures true marketing effectiveness by providing a complete suite for conducting incrementality tests and validating models.

  • Key Features:

  • Enables geo-based holdout tests and randomized controlled trials.

  • Validates marketing contribution using causal inference.


Core Capabilities


  • Lifesight Connect: Centralizes data for a unified view to enhance analysis and support decision-making.

  • Lifesight Measure: A suite comprising Multi-touch Attribution, Marketing Mix Modeling, and Incrementality Experiments.

  • Lifesight Action: Enhances strategic efforts with AI insights and recommendations.

  • Lifesight Analyze: Converts complex data into actionable marketing intelligence.




Recent Developments



Recent Product Updates


  • September Updates:

  • Added Non-Revenue KPIs.

  • Introduced the Carryover Effect for understanding long-term impact.

  • New Marginal metrics for detailed optimization.

  • Integrated with Klaviyo for enhanced data connectivity.

  • Hierarchical Models: Introduced for granular tactic insights.

  • Improved Attribution Analysis: Enhanced for better accuracy.

  • MMM Refresh Insights: Upgraded for updated modeling data.

  • Target KPI Recommendations: Introduced for goal-oriented recommendations.

  • Causal Attribution: Launched for better tracing of cause-and-effect relationships in marketing actions.


New Partnerships


  • Google Cloud Partnership: Expanded collaboration to streamline marketing measurements.

  • MiQ Partnership: Partnered with MiQ to leverage customer intelligence data for improved marketing strategies.


Other Noteworthy Developments


  • Customer Intelligence Platform Launch: Rolled out to help brands enhance their customer intelligence and boost performance.

  • Narrative Partnership: Collaboration with Narrative's Data Streaming Platform to make Lifesight's customer intelligence data more accessible.




Market Impact



Key Metrics


  • 34% average lift in incremental revenue observed by clients.

  • 11% reduction in incremental Cost Per Acquisition (CPA).


Client Success Stories


  • A notable success case includes a dipping sauce brand that achieved significant incremental revenue by reallocating their existing marketing budget based on insights from Lifesight's UMM workflow.




Industry Focus


Lifesight provides measurement tailored to various industries including:
  • E-commerce

  • Retail & CPG

  • Agencies

  • Gaming & Entertainment

  • Travel & Lifestyle

  • B2B SaaS




Conclusion


Lifesight offers a comprehensive AI-powered marketing measurement platform, helping marketers make data-driven decisions and optimize their marketing efforts in a privacy-first era. Trusted by major brands globally, Lifesight continues to innovate and expand its offerings to meet the evolving needs of modern marketers.