LC

Liforme (B Corp Certified)

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Company Research Report: Liforme



Company Overview



  • Name: Liforme

  • Mission: To support and encourage the practice of Yoga with groundbreaking and truly useful products while bringing the values of Yoga into the business world and uniting a global community under the vision of 'Live For More' through ethical and sustainable practices.

  • Founded: The beginning of the Liforme journey dates back to when its founder, James, first tried Yoga as a teenager in 1996, and it took a five-year process of research and development to bring their original products to market in 2013.

  • Founder: James

  • Key People: James, Founder

  • Headquarters: Central London

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: They are known for their game-changing Yoga mats, which introduce innovations like the AlignForMe® alignment guide and GripForMe® material, widely regarded as the grippiest yoga mat material available. Liforme is also well known for their commitment to sustainability and ethical business practices.


Products



Liforme Yoga Mats



  • Description: Liforme yoga mats incorporate patented design and material innovations.

  • Features:

  • GripForMe® Material: Offers unrivaled grip even when the mat is 'sweaty-wet', making it safe to use without risk of slipping.

  • AlignForMe® System: An intuitive alignment system to guide Yogis of all shapes and sizes, enhancing practice accuracy.

  • Made from sustainable, PVC-free, and biodegradable materials which break down in 1-5 years in normal landfill conditions.

  • Eco-Polyurethane Layer and Natural Rubber Base: Providing durability, comfort, and eco-friendliness.

  • B Corp certified, ensuring high ethical and environmental standards.


Range of Products Offered



  • Yoga Mats: Available in various styles, e.g., Liforme Classic, Mindful Garden, Cosmic Moon.

  • Travel Yoga Mats: Compact and lightweight for easy portability.

  • Custom Yoga Mats: Personalized designs available.

  • Accessories: Includes items like yoga pads and cleaning materials.


Recent Developments



  • Recent Product Launches:

  • A range of variously designed and priced Yoga mats, e.g., Liforme Classic Yoga Mat, Liforme Mindful Garden Yoga Mat.


  • New Features Added:

  • No specific information on new features added to existing products is provided.


  • New Partnerships:

  • No information is available on new partnerships.


  • Innovations:

  • Continued focus on innovative solutions for grip and alignment through the GripForMe® technology and AlignForMe® system.

  • Efforts are ongoing to enhance environmental sustainability, including partnerships for carbon offsetting and using environmentally friendly inks.


Sustainability Initiatives



  • Liforme prides itself on being a planet-friendly company since its inception in 2008.

  • The company has engineered its own set of sustainable materials that are fully biodegradable and non-toxic.

  • Committed to using smart, sustainable packaging that is plastic-free and fully recyclable.

  • Liforme has offset a significant amount of CO2 and has planted over 330,000 trees.

  • Over $900,000 has been donated to charitable causes, primarily supporting environmental conservation and social justice initiatives.


Corporate Social Responsibility



  • Liforme donates at least 5% of profits for community and environmental initiatives.

  • Partnerships with organizations like WWF, Friends of the Earth, and others are central to their CSR strategy.

  • They promote social justice and equality, aligning their business practices with these values.


Note: This report is based on the information provided up until October 2023, and specific financial details or partnership announcements may not have been disclosed within the available data.