Company Research Report: Liforme

Company Overview

• Name: Liforme

• Mission: To support and encourage the practice of Yoga with groundbreaking and truly useful products while bringing the values of Yoga into the business world and uniting a global community under the vision of 'Live For More' through ethical and sustainable practices.

• Founded: The beginning of the Liforme journey dates back to when its founder, James, first tried Yoga as a teenager in 1996, and it took a five-year process of research and development to bring their original products to market in 2013.

• Founder: James

• Key People: James, Founder

• Headquarters: Central London

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: They are known for their game-changing Yoga mats, which introduce innovations like the AlignForMe® alignment guide and GripForMe® material, widely regarded as the grippiest yoga mat material available. Liforme is also well known for their commitment to sustainability and ethical business practices.

Products

Liforme Yoga Mats

• Description: Liforme yoga mats incorporate patented design and material innovations.

• Features:

• GripForMe® Material: Offers unrivaled grip even when the mat is 'sweaty-wet', making it safe to use without risk of slipping.

• AlignForMe® System: An intuitive alignment system to guide Yogis of all shapes and sizes, enhancing practice accuracy.

• Made from sustainable, PVC-free, and biodegradable materials which break down in 1-5 years in normal landfill conditions.

• Eco-Polyurethane Layer and Natural Rubber Base: Providing durability, comfort, and eco-friendliness.

• B Corp certified, ensuring high ethical and environmental standards.

Range of Products Offered

• Yoga Mats: Available in various styles, e.g., Liforme Classic, Mindful Garden, Cosmic Moon.

• Travel Yoga Mats: Compact and lightweight for easy portability.

• Custom Yoga Mats: Personalized designs available.

• Accessories: Includes items like yoga pads and cleaning materials.

Recent Developments

• Recent Product Launches:

• A range of variously designed and priced Yoga mats, e.g., Liforme Classic Yoga Mat, Liforme Mindful Garden Yoga Mat.

• New Features Added:

• No specific information on new features added to existing products is provided.

• New Partnerships:

• No information is available on new partnerships.

• Innovations:

• Continued focus on innovative solutions for grip and alignment through the GripForMe® technology and AlignForMe® system.

• Efforts are ongoing to enhance environmental sustainability, including partnerships for carbon offsetting and using environmentally friendly inks.

Sustainability Initiatives

• Liforme prides itself on being a planet-friendly company since its inception in 2008.

• The company has engineered its own set of sustainable materials that are fully biodegradable and non-toxic.

• Committed to using smart, sustainable packaging that is plastic-free and fully recyclable.

• Liforme has offset a significant amount of CO2 and has planted over 330,000 trees.

• Over $900,000 has been donated to charitable causes, primarily supporting environmental conservation and social justice initiatives.

Corporate Social Responsibility

• Liforme donates at least 5% of profits for community and environmental initiatives.

• Partnerships with organizations like WWF, Friends of the Earth, and others are central to their CSR strategy.

• They promote social justice and equality, aligning their business practices with these values.

Note: This report is based on the information provided up until October 2023, and specific financial details or partnership announcements may not have been disclosed within the available data.