Lifted: Company Research Report



Company Overview



Name and Mission


  • Name: Lifted

  • Mission: Lifted aims to provide high-quality, technology-enabled home care services, allowing elderly adults to live in their own homes for as long as possible while supporting families with real-time updates on care and wellness data. The company's ethos is to revolutionize care by harnessing technology to improve transparency, quality, and conditions for carers and families alike.


Founding Details


  • Founded: 2018

  • Founders: Rachael Crook and Sam Cohen. Rachael Crook was driven by her personal experience in seeking care for her mother diagnosed with dementia and her professional background as a Senior Advisor in the Prime Minister’s Implementation Unit and consultant for McKinsey & Company. Sam Cohen has professional operations experience from Yopa and personal care arranging experience for his grandmother.


Key People


  • Rachael Crook - CEO & Co-founder

  • Sam Cohen - COO & Co-founder

  • Lillie van den Berg - Customer Success Lead

  • Evelina Bautronyte - Field Care Supervisor

  • Divya Uppal - Field Care Supervisor

  • Patrick Mooney - Senior Software Engineer


Headquarters


  • Location: The Space Aldgate, 30 Dukes Pl, London, EC3A 7LP, United Kingdom


Number of Employees


  • Nearly 100 Employees working together to innovate in the care industry.


Revenue


  • No information is available.


What Lifted is Known For


  • Lifted is recognized for providing award-winning home care services that are compassionate, reliable, and supported by modern technology. They offer personalized care solutions and are committed to improving the lives of both the cared-for and the carers.


Products and Services



Care Services Offered


  • Live in Care: Personalized, full-time care at home.

  • Home Care: Hourly care visits at flexible times, with a minimum of an hour per visit.

  • Other Services: Include Companionship Care, Domiciliary Care, Respite Care, Dementia Hub, and specialized dementia products and support.


Product Features


  • Technology Integration: Lifted employs a Care Management Platform to offer real-time updates, scheduling, and notifications related to care tasks.

  • Selection of Carers: Lifted utilizes a rigorous recruitment process ensuring carers meet their values of kindness, passion, competence, reliability, and proactivity. Carers are directly employed by Lifted and paid above market average.

  • Family Engagement: Their pioneering app allows better involvement of family members in the care process, providing transparency and a sense of reassurance.


Recent Developments



New Products and Features


  • AI-based Analytics: Development plans include using AI to predict and prevent health deterioration by integrating health alerts and in-home sensors.

  • Technology and Innovation: The company is focused on enhancing its service offering by combining professional care and in-home technology to transform traditional care service models.


Funding and Investments


  • Recent Investment: Lifted has raised nearly $2 million in a seed funding round led by Fuel Ventures to expand and enhance their services and platforms.


Partnerships and Industry Positioning


  • Zero 1 Incubation: Lifted was incubated within Zero 1, supporting its rise as a tech-enabled home care service provider.

  • Regulation and Quality Assurance: Lifted is regulated by the Care Quality Commission, ensuring high standards of care.


The company continues to expand its reach and impact across England and Wales, emphasizing innovation and superior quality care through technology.