L

Liftengine

www.liftengine.com link_icon

LifEngine Company Research Report





Company Overview



Name, Mission of the Company


  • Name: LiftEngine

  • Mission: To help clients better understand and connect with their most responsive prospects and customers, both online and offline.


Foundation Details


  • Founded: 2005

  • Founded By: Keith Huntoon and Scott Markowitz


Key People


  • Keith Huntoon: President & Co-Founder

  • Scott Markowitz: Executive Vice President & Co-Founder

  • Gary Cacace: Chief Technology Officer

  • Marcy Patierno: Vice President, Client Relations


Headquarters


  • Location: 1 Blue Hill Plaza, Suite 1509, Lobby Level, Pearl River, NY 10965


Number of Employees


  • No information is available


Revenue


  • No information is available


Company Recognition


  • Known For: LiftEngine is known for its data-driven marketing solutions across multiple channels, offering services in customer data management, audience development, campaign deployment, and performance evaluation.


Products



Overview


LiftEngine offers various products and solutions aimed at helping clients optimize their marketing strategies through robust data and insightful analytics. Below are the key products of LiftEngine:

LiftBase


  • Description: LiftBase is a proprietary addressable consumer database.

  • Key Features:

  • Contains data on over 250MM US consumers and 140MM US households.

  • Includes 1,000+ enhanced data elements.

  • Applications span across targeting, segmentation, campaign response improvement, and consumer insight development.


Standardize & Complement


  • Description: Service to integrate multichannel transactional data into a unified, clean database.

  • Key Features:

  • Combines various data sources into a single masterfile.

  • Includes database construction, data append and enrichment services, and data hygiene.


Audience Development


  • Description: Tools and services to identify and segment marketing audiences.

  • Key Features:

  • Provides customer retention reports and profile analysis.

  • Utilizes predictive data modeling and PortalLink platform for segmentation and delivery.


Launch


  • Description: Implements and manages multi-channel campaigns.

  • Key Features:

  • Platforms include direct mail, email, and various digital channels.

  • Services cover audience onboarding, custom campaigns, and email targeting.


Evaluate


  • Description: Measure and report the effectiveness of marketing campaigns.

  • Key Features:

  • Provides automated response analysis and standard/custom KPI reporting.

  • Enables accurate campaign attribution and monitoring of business benchmarks.


Recent Developments



New Products Launched


  • No information is available


New Features Added to Existing Products


  • No information is available


Recent Partnerships


  • No information is available


Articles & News Highlights



Marketing Strategies


  • Black Friday & Cyber Monday: Tips and strategies for effective marketing during these high-traffic shopping days.

  • Thanksgiving: Marketing strategies tailored for the Thanksgiving season.

  • Veterans Day: Custom campaigns to appreciate and resonate with veterans.

  • Election Day: Strategies for marketing around Election Day.


Transition Tips


  • Pivot From Oracle's Discontinued Data Services: Alternatives provided by LiftEngine for companies affected by Oracle’s service discontinuation.


Seasonal Marketing Tips


  • October Marketing Tips: Insights for strategizing around Halloween and Columbus Day.

  • Juneteenth and Memorial Day: Operating hours and marketing strategy updates for these holidays.


Success Stories



Case Studies


  • Clothing Retailer: Increased response by 29% by combining catalog mailing with Facebook marketing.

  • Furniture Retailer: Boosted response by 95% through integrating catalogs with Facebook campaigns.

  • Wine & Spirit Retailer: Saw a 52.5% lift in response through adding Facebook to their offline strategy.


Contact Information



  • Mailing Address: 1 Blue Hill Plaza, Suite 1509, Lobby Level, Pearl River, NY 10965

  • Main Phone Number: (845) 627-6600

  • Media Inquiries:

  • Contact: Jeff Cracolici, Marketing Manager

  • Email: media@liftengine.com

  • Phone: (845) 627-6600




For further inquiries and detailed information, please refer to the provided contact details or visit LiftEngine’s official website.