L

Lifx

www.lifx.com link_icon

LIFX Company Research Report



Company Overview



  • Name: LIFX

  • Mission: No explicit mission statement found, but the company aims to make light that improves lives, offering smart lighting solutions to enhance personal and social environments.

  • Founded: 2012

  • Founders: Not specified in the provided data.

  • Key People: Alan Feit, President of Feit Electric; Mark Hollands, Chief Technology Officer of LIFX.

  • Headquarters: The company operations spread across Los Angeles, USA, and Melbourne, Australia. Specific headquarters were not mentioned.

  • Number of Employees: Not specified in the provided data.

  • Revenue: Not specified in the provided data.

  • What is the Company Known For: LIFX is known for its smart lighting products that don’t require a hub and feature rich colors and technology, aiming to provide extensive lighting customization and flexibility. It is recognized for high-quality smart bulbs and lighting solutions with excellent color rendering.


Products



Overview of Products


LIFX offers a wide range of smart lighting products known for customizable lighting and smart features.

Key Products



Outdoor Permanent Lights


  • Description: These are sophisticated, futuristic outdoor lights offering permanent installation with customizable lighting effects.

  • Key Features:

  • IP67 weather-proof rating for year-round durability.

  • 30 LED lights across two 25-foot lengths of cable.

  • Smart home and voice compatible.

  • Nearly double the brightness of competitors.


Polychrome Tube


  • Description: Smart Tubes with Polychrome Technology™ featuring customizable zones and billions of color combinations.

  • Key Features:

  • 52 customizable zones.

  • Huge warm-cool white range.


SuperColor Ceiling Light


  • Description: Enhances ceilings with dynamic effects like sunsets or aurora displays.

  • Key Features:

  • SuperColor LED technology.

  • Wide range of cool-to-warm whites.


Smart String Light


  • Description: Smart outdoor lighting designed for customizable color and effects.

  • Key Features:

  • IP66 rating.

  • 600 Lumens output.

  • Wi-Fi and Matter compatible.


Other Notable Lighting Options


  • A21 Smart Light: Offers 1600 Lumens with SuperColor technology.

  • PAR38 Flood Light: Wi-Fi enabled with SuperColor technology.


Recent Developments



  • Product Launches:

  • LIFX has launched a new range of outdoor lighting products including smart string lights, path lights, spotlights, and outdoor flex light strips.


  • New Features:

  • Integration of Matter, the universal smart home connectivity standard, extending compatibility with platforms like Google Home, Apple Home, Amazon Alexa, and Samsung SmartThings.


  • Strategic Movements:

  • Acquisition by Feit Electric in 2023 has revitalized LIFX, allowing the company to introduce 11 new products over the next 18 months.

  • Emphasizing products that maintain brightness across a wide color spectrum, shipping with Matter support which enables cross-platform compatibility and advanced controls.


  • Market Positioning:

  • Positioned as a rival to Philips Hue, the company leverages its unique features, such as not requiring a hub, to appeal to a broad market seeking easy setup and powerful lighting customization.


  • Notable Announcements:

  • Introduction of smart home compatibility through Matter standard, allowing seamless integration and usage across different smart home ecosystems.


In conclusion, LIFX remains a significant player in smart lighting technology with an expanding product line that supports the latest connectivity standards, affirming its commitment to innovation and user-friendly solutions.