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Lightfoot

www.lightfoot.co.uk link_icon

Company Research Report: Lightfoot



Company Overview



  • Name: Lightfoot

  • Mission: To create better drivers in each and every fleet.

  • Founded: 2013

  • Founder: Mark Roberts

  • Key People:

  • Mark - Founder

  • Rupert - CEO

  • Paul - Managing Director

  • Neil - Chief Financial Officer

  • Martin - Partnership Director

  • Calum - Director of Engineering Innovation

  • David - Growth Director

  • Ben - Client Services Director

  • Sophie - UK Sales Director

  • Donato - International Sales Channel Director

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Lightfoot is renowned for its fleet management solutions that emphasize safe and efficient driving through innovative technology.


Products



  • Fleet Management Solutions:

  • Lightfoot provides a comprehensive system combining in-cab driver coaching, a driver rewards app, a full telematics suite, and AI-powered dashcams.

  • Key Features:

  • Driver Coaching Technology: Real-time feedback to improve driving habits.

  • Driver Rewards: Gamification and incentives, including cash prizes and giveaways, to encourage better driving.

  • Telematics System: Tracks and reports fuel usage, emissions, maintenance, and more.

  • AI Dashcams: Enhances safety and accountability with real-time video analytics.


Recent Developments



  • New Products Launched: No information is available

  • New Features Added: No information is available

  • New Partnerships:

  • Driving For Better Business: Partnered with National Highways’ scheme to reinforce ongoing safety initiatives.

  • Evertreen: Launched "The Drivers’ Forest" to support environmental sustainability through reforestation initiatives.

  • Notable Events:

  • Hosted a carbon-neutral event with Fleet & Mobility Live 2024.

  • Introduced "Elite Driver Week" competition to further engage and reward fleet drivers.


Research & Development



  • Innovation:

  • Developed in collaboration with the University of Bath, Lightfoot's technology utilizes behavioral data science to improve driving efficiency and safety.

  • Leading-edge R&D focuses on reducing CO2 and NOx emissions while increasing vehicle efficiency and safety.


Success Stories



  • Case Studies:

  • SES Water: Achieved a 15.1% fuel saving and 100% reduction in dangerous driving.

  • Iceland Foods: Delivered a 12.9% fuel saving and significantly reduced CO2 emissions.

  • Tesco: Improved fleet performance with a focus on driver engagement, resulting in a 7.5% MPG increase.


Conclusion



Lightfoot stands out in the fleet management industry through its emphasis on sustainable and efficient driving solutions. By integrating advanced driver coaching and incentivization technologies, Lightfoot not only enhances fleet performance but also contributes to environmental sustainability. The company's focus on innovation and collaboration with leading academic institutions underpins its mission to transform fleet operations across the globe.