LikeCard Company Profile

Background

Company Overview

Founded in 2015 and headquartered in Dubai, United Arab Emirates, LikeCard Electronic Cards Trading L.L.C. has established itself as the leading prepaid card e-commerce platform in the Middle East and North Africa (MENA) region. The company offers an extensive catalog of over 3,000 prepaid cards from more than 70 industry-leading brands, encompassing sectors such as telecommunications, gaming, electronic services, and retail.

Mission and Vision

LikeCard's mission is to simplify access to digital products through user-friendly solutions, providing cost-effective, high-quality value-added services. The company aims to bridge the gap between consumers and digital platforms by offering secure and convenient prepaid cards and payment methods.

Key Strategic Focus

Core Objectives and Specialization

LikeCard focuses on delivering a wide range of digital products, ensuring easy online access, a user-friendly experience, and competitive pricing. The company's specialization lies in providing prepaid and digital voucher cards for various services, including telecommunications, gaming, and electronic services.

Key Technologies Utilized

The company leverages innovative technologies to enhance its service offerings. In 2015, LikeCard introduced the first Android-based electronic sale device, enabling sellers to charge accounts and sell cards directly to customers, facilitating cash payments for digital products.

Primary Markets Targeted

LikeCard operates extensively across the MENA region, with a significant presence in countries such as Saudi Arabia, Bahrain, the United Arab Emirates, and others. The company targets both online and offline channels, connecting with over 5 million users and 30,000 points of sale.

Financials and Funding

Revenue and Financial Health

As of June 2025, LikeCard's annual revenue is estimated to be between $10 million and $50 million, indicating solid financial health and a stable foundation for growth.

Funding History

LikeCard is funded and supported by Abaad Aljeel IT. Specific details regarding total funds raised, recent funding rounds, and notable investors are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

LikeCard's proprietary Android-based electronic sale device, introduced in 2015, allows sellers to charge accounts and sell cards directly to customers, facilitating cash payments for digital products.

Scientific Methodologies

The company integrates AI-driven financial tools into its platforms, assisting families in tracking expenses, setting spending limits, and teaching money management skills. These tools provide real-time transaction oversight and interactive features that reinforce positive financial habits.

Leadership Team

Key Executives

Ammar Al-Soos: Founder and Chief Executive Officer. Under his leadership, LikeCard has grown to become the leading prepaid card e-commerce platform in the MENA region.

M. B. D.: Chief Technology Officer. Oversees the technological advancements and innovations within the company.

M. Z.: Chief Commercial Officer. Responsible for commercial strategies and partnerships.

A. A.: Chief Financial Officer. Manages the company's financial planning and risk management.

Competitor Profile

Market Insights and Dynamics

The prepaid card market in the MENA region is experiencing significant growth, driven by increasing digitalization and the demand for secure online payment methods. LikeCard's extensive catalog and strategic partnerships position it favorably within this expanding market.

Competitor Analysis

While specific competitors are not detailed in the available information, LikeCard's unique offerings, such as its proprietary technologies and extensive product range, provide a competitive edge in the market.

Strategic Collaborations and Partnerships

Notable Partnerships

Mastercard: In March 2025, LikeCard partnered with Mastercard to launch a digital family banking solution aimed at promoting financial literacy and responsible spending in the MENA region. This platform integrates AI-driven financial tools to assist families in managing expenses and teaching money management skills.

HungerStation: In late 2022, LikeCard collaborated with HungerStation, a leading food delivery application in Saudi Arabia and Bahrain, to supply prepaid e-cards to users, enabling purchases without the need for a bank account or credit card.

Cartlow: In 2022, LikeCard partnered with Cartlow, a prominent e-commerce site in Saudi Arabia and the UAE, allowing LikeCard users to purchase Cartlow products seamlessly.

CheckRewards: In 2022, LikeCard announced a strategic partnership with CheckRewards, enabling users to redeem points for a wide range of LikeCard prepaid gift cards, enhancing customer rewards experiences.

Alinma Bank: In 2022, LikeCard formed a partnership with Alinma Bank to provide services such as vouchers, E-SIM cards, and international top-up solutions, enhancing the banking experience for Alinma Bank customers.

ZID Company: In 2022, LikeCard signed a cooperation agreement with ZID Company, integrating LikeCard's services into ZID's platform to sell prepaid cards, expanding the reach to a broader customer base.

Operational Insights

Strategic Considerations

LikeCard's strategic partnerships and technological innovations have strengthened its market position, providing distinct competitive advantages. The company's focus on user-friendly solutions and a diverse product range caters to the evolving needs of consumers in the digital age.

Strategic Opportunities and Future Directions

Future Business Directions

LikeCard aims to continue expanding its product offerings and geographical reach within the MENA region. The company is focused on enhancing its technological platforms and forming strategic partnerships to address the growing demand for digital products and services.

Opportunities for Expansion

The increasing digitalization in the MENA region presents opportunities for LikeCard to introduce new products and services, particularly in areas such as financial literacy and digital banking solutions.