Market Research Report on Lily Jade

Company Overview

Name and Mission

Name: Lily Jade

Mission:

To create timeless handbags and accessories with enduring elegance that cater to the needs of women, be it for work, travel, or motherhood.

Inspired by the beauty of the lily flower and the strength of the jade stone, Lily Jade is dedicated to honoring the profound beauty and strength of women through their products.

Founding Details

Founded: 2013

Founder: Meggan Wood, a working mom of two who was dissatisfied with the quality of luxury handbags and sought to create a better alternative.

Key People

Founder: Meggan Wood

Headquarters

Location: No information available

Number of Employees

Employees: No information available

Revenue

Revenue: No information available

Known For

Specialty: Lily Jade is best known for its high-quality, stylish, and functional handbags that last longer than typical luxury brands. Their products serve working women, mothers, and travelers who value quality and functionality.

Products

Overview

Lily Jade offers a variety of bags that cater to different needs such as daily outings, work, travel, and motherhood. Here is a detailed list of the products:

Product Categories:

1. Convertible Totes
2. Backpacks
3. Crossbody Bags
4. Travel Bags
5. Baby Bags
6. Accessories

Detailed Product Information

Convertible Totes

Details:

Caroline Convertible Tote (Vegan and Leather)

Price: Vegan - $199.00, Leather - $399.00

Key Features: Convertible design, spacious, stylish, organized for various daily needs.

Shaylee Convertible Tote (Leather)

Price: $330.00

Key Features: Elegant leather, multiple pockets for organization, convertible functionality.

Backpacks

Details:

Large Anna Backpack (Leather and Nylon)

Price: Leather - $395.00, Nylon - $280.00

Key Features: Large capacity, durable material, suitable for travel and daily use.

Medium Anna Backpack (Leather)

Price: $360.00

Key Features: Medium size, suitable for work and casual use, premium leather quality.

Crossbody Bags

Details:

McKenna Convertible Crossbody (Vegan)

Price: $115.00

Key Features: Versatile design, suitable for casual outings, vegan materials.

Crossbody Wristlet (Leather)

Price: $124.00

Key Features: Compact design, high-quality leather.

Travel Bags

Details:

Packing Cases (Nylon)

Price: $60.50

Key Features: Suitable for organizing travel essentials, durable nylon material.

Baby Bags

Details:

Meggan Baby Tote (Leather)

Price: $390.00 - $405.00

Key Features: Large capacity, designed for on-the-go moms, premium leather.

Shaylee Baby Tote (Leather)

Price: $360.00 - $375.00

Key Features: Spacious for baby essentials, high-quality leather, multiple compartments.

Accessories

Details:

Amber Wallet (Leather)

Price: $137.50

Key Features: Compact, organized, premium leather.

Wristlet (Leather and Vegan)

Price: Leather - $115.00, Vegan - $39.00

Key Features: Convenient and stylish for quick outings.

Recent Developments

New Caroline 2.0 Launch

Date: June 22, 2023

Details: Upgraded features for the bestselling Caroline Tote to better serve customers. Enhanced design and functionality.

Summer Promotion and Events

Activity: Engaging summer activities such as bucket battles, sweet treats events, date nights, and travel tips were promoted to align with the launch of new products like packing cases.

Date Range: June 2023 - August 2023

New Products Launched

Caroline Convertible Tote 2.0

Details: Improved design and functionality to enhance user experience.

New Features Added to Existing Products

Caroline Convertible Tote 2.0

Details: Enhanced features such as improved materials and additional organizational compartments.

Partnerships

Partnerships: No information available

Conclusion

Lily Jade continues to uphold its mission of combining beauty and strength in its product offerings, catering to a diverse group of women including working professionals, mothers, and travelers. With recent product upgrades and continued dedication to quality, Lily Jade maintains its reputation as a provider of timeless, durable, and stylish handbags and accessories.