Overview
Limelight Sports is a prominent sports marketing agency headquartered in London, England. Since its inception in 1990, the company has specialized in creating active experiences, offering strategy and insights, executing digital and marketing campaigns, organizing events and live experiences, enhancing brand engagement, providing sports consultancy, and leading grassroots sports initiatives. Central to its operations is the `Active World Intelligence™` model, which fuses insight, strategy, and development to drive commercial impact, grow audiences, and enhance brand awareness through active engagement.
Company Structure and Leadership
The organizational structure of Limelight Sports is guided by prominent figures including previous CEO Craig Dews. Currently, the company faces financial restructuring challenges as it entered administration in November 2023. Nevertheless, Limelight Sports remains a significant player in sports marketing, continuing its influence through strategic partnerships and collaborations.
Key Personnel
- James Robinson: Chief Commercial Officer (CCO)
- Mary Buckland: Senior Event Manager
- Ellen Lewis-Williams: Account Manager
- Megan Ribton: Event Manager
- Robert Onojeruo: New Business Manager
- Jermaine Tee: Customer Experience Executive
- Samuel Phillips: Nike Account Manager
- James Gregory: Account Manager
- Marcus Storey: Marketing Executive
- Chiara Ventura: Senior Customer Experience Executive
Financial and Operational Status
Limelight Sports’ estimated annual revenue is $8.6 million, with the average revenue per employee at $144,000. The agency currently employs 60 individuals, having faced a reduction in its workforce by -43% in the past year. The company went into administration with accounts overdue for the financial year ending December 2021. The last funding round occurred in October 2016, backed by DC Thomson Ventures.
Partnerships and Clients
The company has built a robust client portfolio, collaborating with major brands such as Nike, J.P. Morgan, Tesco, FitBit, Royal Bank of Canada, The FA, and Major League Baseball. These partnerships reflect Limelight Sports' substantial influence and capabilities within the sector.
Recent Developments
A notable recent development is the acquisition of Limelight Sports Club's mass participation events by Y11 Sport & Media Holdings Ltd., encompassing events like the Etape Caledonia and Blenheim Palace Triathlon. This acquisition did not include Limelight Sports Ltd., which remains in administration. Limelight Sports has also emphasized sustainability, striving for carbon-neutral events by 2023 with partners like Carbon Char Store.
Strategic Directions and Insights
Limelight Sports focuses on unlocking the power of participation, aiming to connect active communities both online and offline. Its strategic initiatives center around delivering unforgettable experiences to drive brand engagement and participant satisfaction.
Competitors and Market Position
Limelight Sports operates in a competitive landscape, with leading competitors such as City Football Group, Roborace, Cricket World Cup, Portas Consulting, GO Mammoth, StatsSports, and Play Sports Network.
Competitor Analysis
- City Football Group: Revenue - $99.8M, Employees - 499
- STATSports: Revenue - $30.1M, Employees - 171
- Play Sports Network: Revenue - $29.6M, Employees - 168
- Portas Consulting: Revenue - $27.8M, Employees - 158
- GO Mammoth: Revenue - $13.1M, Employees - 82
Despite facing competition from larger and better-funded organizations, Limelight Sports remains well-positioned in the market due to its strategic focus on high-impact sports marketing and event management.
Headquarters and Contact Information
- Headquarters: 30 Stamford Street, London, England, SE1 9LQ, United Kingdom
- Website: [www.limelightsports.com](http://www.limelightsports.com)
Understanding current challenges and strategic positioning of Limelight Sports is essential for stakeholders evaluating its market position and future outlook amidst prevailing administrative hurdles.
