Liminal Company Profile

Background

Liminal is a boutique strategy advisory firm specializing in digital identity, fintech, and cybersecurity sectors. Established in 2016, the company is dedicated to providing high-impact strategic advice and analytical services to support clients at various stages of the product and business lifecycle. Liminal's mission is to guide clients through market entry, fundraising, strategic evaluations, and expansion, leveraging proprietary methods and tools to shape markets and build industries.

Key Strategic Focus

Liminal's strategic focus encompasses:

• Market and Competitive Intelligence: Offering actionable insights powered by a combination of AI and human expertise to enable informed decision-making and drive growth.

• Go-to-Market Enablement: Assisting clients in developing and executing strategies for product launches and market penetration.

• Due Diligence and M&A Advisory: Providing support in mergers and acquisitions, having advised over $8 billion in deals to date.

• Focus Areas: Addressing critical areas such as fraud and identity, financial crimes compliance, cybersecurity, trust and safety, and privacy management.

Financials and Funding

Liminal has demonstrated significant financial growth:

• Revenue Growth: Achieved a 130% year-over-year increase in Q3 revenue as of October 2022.

• M&A Advisory: Advised on over $8 billion in mergers and acquisitions.

• Product Launches: Supported over 55 product launches, generating over $500 million in new product revenue.

Technological Platform and Innovation

Liminal's technological innovations include:

• Link™ Platform: An intelligence platform that combines AI precision with human expertise to provide access to proprietary data, in-depth analysis, and curated insights.

• Digital Identity Landscape: A proprietary framework to help companies track market growth and trends, understanding the strategic importance of various solutions.

Leadership Team

Liminal's leadership team comprises experienced professionals:

• Travis Jarae: CEO and Founder, leading the company's strategic direction.

• Nik Walser: Managing Director, leading the Advisory practice with over 25 years of experience advising global financial institutions and technology firms.

• Paul Stovall: Managing Director, leading the Go-to-Market practice with over 20 years of experience in Sales and Customer Success.

• Dr. Gilad Rosner: Principal, focusing on client engagement and market research, with expertise in digital identity management and privacy regimes.

• Steven D'Alfonso: Research Director, leading the research practice with over 30 years of experience in financial services and technology in risk, compliance, and fraud.

• Chris Pick: Principal Advisor, supporting strategic growth across go-to-market and sales enablement engagements, with experience overseeing multinational marketing functions.

Leadership Changes

In October 2022, Liminal expanded its leadership team by adding five senior members:

• Nik Walser: Managing Director

• Paul Stovall: Managing Director

• Dr. Gilad Rosner: Principal

• Steven D'Alfonso: Research Director

• Chris Pick: Principal Advisor

These appointments were made to drive substantial growth in the coming years.

Competitor Profile

Market Insights and Dynamics

The global digital identity market includes over 3,000 companies, estimated to be worth $210 billion.

Competitor Analysis

Key competitors in the market include:

• Consulting Firms: Companies offering strategic advisory services in digital identity, fintech, and cybersecurity.

• Market Intelligence Platforms: Providers of market and competitive intelligence solutions combining AI and human expertise.

Strategic Collaborations and Partnerships

Liminal has established significant collaborations to strengthen its market position:

• Liminal Answer Network: Launched to accelerate growth, connect insights, and better serve clients globally.

Operational Insights

Liminal's operational strengths include:

• Global Client Base: Expanded footprint with clients in North America, Europe, and Latin America.

• Expert Network: Launched the Liminal Answer Network to connect insights and better serve clients globally.

Strategic Opportunities and Future Directions

Liminal's strategic roadmap includes:

• Continued Growth: Building on record revenue growth and expanding the client base.

• Innovation: Further developing proprietary frameworks and intelligence platforms to provide actionable insights.

• Global Expansion: Strengthening presence in existing markets and exploring new regions.

Contact Information

• Website: liminal.co

• LinkedIn: Liminal Strategy

• Twitter: @liminalstrategy