LV

Liminal Vr

www.liminalvr.com link_icon

Overview



Liminal VR is a multi-award-winning digital studio based in Melbourne, Australia. The company specializes in delivering emotionally moving augmented, mixed, and virtual reality (VR) experiences. Their applications span various sectors such as training and simulation, sales and marketing, brand activations, education, research and development, corporate wellness, and clinical applications. Liminal VR is particularly known for their innovative approach to creating immersive technologies, leveraging a world-class creative and development team in collaboration with neuroscientists and psychologists.

Flagship Product



Liminal Platform: This interactive VR platform aims to empower users to consciously choose their emotional and performance states. Developed collaboratively with top game design schools, universities, and developers worldwide, the platform uses evidence-based research from neuroscience and psychology, as well as techniques from the games, music, and movie industries.

Executive Team



Damian Moratti, CEO


Damian Moratti is an entrepreneur with almost a decade of experience in IT support and eMarketing. His interest in psychology and cognitive science led him to co-found Liminal VR.

Nick Busietta, Managing Director


Nick Busietta is a major projects IT lawyer and a psychology graduate. He co-founded Liminal with a vision to integrate human psychology with virtual reality, aiming to create transformative and deeply immersive experiences.

Creative and Development Team



Tin Nguyen, Chief Technology Officer (CTO)


Tin Nguyen is an artist turned programmer with experience in virtual reality, game design, web development, and visual art. He aims to enhance immersion by combining his skills in game design with VR.

David Rosalion, Creative Director


David Rosalion possesses skills in 3D modeling, animation, audio design, and sound production. His goal is to create visually captivating and emotionally resonant VR experiences.

Robert Romano, Lead Developer


Robert Romano has a Bachelor of Science in Games Development and has led development projects in mobile applications, board games, and digital games. He is now focusing on exploring VR's limitless potential.

Emma Johnson, 3D Artist/Animator


Emma Johnson specializes in character animation and storytelling, aiming to create immersive VR experiences.

Tyler Hankinson, VR Developer/Programmer


Tyler Hankinson has experience in game design, digital art, and UI design. He previously launched a multiplayer survival-sandbox game on Steam.

Research and Psychology Team



Dr. Paola Araiza-Alba, Cognitive & Behavioural Neuroscientist


Dr. Paola Araiza-Alba has a background in clinical psychology and an extensive research record in cognitive neuroscience. She applies rigorous research methods to develop and evaluate VR applications aimed at enhancing mental health, well-being, and education.

Dr. Adam Barton, Emotion/Cognition Research Analyst


Dr. Adam Barton specializes in the intersection of VR and psychology. His work focuses on enhancing emotional and cognitive well-being through evidence-based VR solutions.

Kelly Bramstedt, Clinical Psychologist


Kelly Bramstedt has dual expertise in psychology and psychiatric nursing. She focuses on using VR technology to enhance mental health and well-being.

Contact Information



Phone: +61 416 077 344
Email: info@liminalvr.com
Website: [Liminal VR](https://liminalvr.com/)

Competitor Profiling



Financials



  • Estimated Annual Revenue: $1.3 million

  • Estimated Revenue per Employee: $87,000

  • Employee Count: 15 (noting a -12% decrease in employee count from the previous year)


Recent Developments



  • March 2022: Launched a free relaxation and meditation app for Meta Quest, demonstrating an ability to expand across major VR platforms.

  • Collaborations with notable virtual reality platforms such as Oculus have been instrumental in expanding their user base and platform reach.


Key Competitors



1. SparshMind Innovations


  • Industry: Virtual Reality Therapy

  • Product Focus: Advanced VR therapy programs designed for home and center-based rehabilitation, with evidence-based therapies for neurological conditions.

  • Location: New Delhi, India

  • Strengths: Recognized for cutting-edge VR rehabilitation technology and has a strong clinical backing, which is crucial for their therapy solutions.


2. iStaging


  • Industry: Augmented and Virtual Reality Solutions

  • Product Offering: 3D websites, virtual tours, and XR solutions, with a strong presence in the real estate and interior design markets.

  • Revenue: Data not provided

  • Employee Count: Data not provided

  • Strengths: Robust technology for creating immersive virtual tours and spaces. Offices in Taipei, Taiwan with a broad reach in digital twin services.


3. Foyr


  • Industry: 3D Interior Design Software

  • Product Focus: Cloud-based 3D design software that aids professionals in creating floor plans, 3D renders, and virtual walkthroughs.

  • Revenue: Data not provided

  • Employee Count: Data not provided

  • Strengths: Focused on user-friendly design tools for interior designers, with comprehensive 3D models and rendering features.


4. Supporteo


  • Industry: Industrial Augmented Reality and Artificial Intelligence

  • Product Offering: AI-based AR tools for remote workforce optimization, including solutions for warehousing and logistics.

  • Revenue: Data not provided

  • Employee Count: Data not provided

  • Strengths: Innovative AR platform with integrated video communication, specifically tailored for industrial applications to enhance efficiency and productivity.


Analysis



Liminal VR's competitive landscape features companies that provide both direct therapeutic VR applications (SparshMind Innovations) and broader XR technology solutions (iStaging and Foyr). Notably, competitors are diversifying into niches such as AI-based AR for industrial applications (Supporteo), reflecting an industry-wide trend towards specialized and integrated XR solutions.

Given Liminal VR's focus on emotional and cognitive state manipulation through VR, continuous innovation and expansion into new VR platforms (like Meta Quest) are likely crucial for maintaining a competitive edge. Strategic partnerships with developers and ongoing research efforts will support the company in differentiating its offerings and scaling its impact.

Key Opportunities for Liminal VR:
1. Platform Expansion: Further diversification into popular VR platforms can widen the user base and enhance market penetration.
2. Therapeutic Applications: Collaborating with healthcare and rehabilitation centers to leverage VR for therapeutic purposes could unlock new revenue streams.
3. Cross-Industry Collaborations: Partnering with companies in adjacent industries, such as education or corporate training, to expand the utility of their VR experiences beyond emotional states.