Limitless Franchise Growth Company Profile

Background

Limitless Franchise Growth (LFG) is a boutique franchise development firm dedicated to transforming exceptional emerging franchisors into iconic brands. With a mission to empower these brands to achieve national expansion and market dominance, LFG focuses on unlocking growth potential and enhancing the lives of small business owners and their communities with integrity and excellence.

Key Strategic Focus

LFG's strategic focus encompasses:

Strategic Growth Planning: Crafting tailored growth strategies that align with each brand's unique needs, emphasizing market positioning and territory evaluation to facilitate national success.

Education and Empowerment: Investing in candidates to ensure alignment with the brand's culture and values, preparing them to thrive through a proven educational process.

Legal and Compliance: Upholding the highest ethical standards and ensuring compliance throughout the franchising process.

Lead Generation and Qualification: Leveraging strong relationships with top lead generators to bring high-quality candidates into the system.

Pipeline Management: Utilizing advanced tools to streamline lead engagement, centralize data, and provide accurate forecasting to keep growth on track.

Financials and Funding

As a privately held company, specific financial details and funding history for LFG are not publicly disclosed.

Pipeline Development

LFG has recently partnered with several brands poised for large-scale expansion:

JETSET Pilates: A modern Pilates experience with music-driven, choreographed workouts on custom-designed reformers. Since franchising in 2022, JETSET has over 100 studios in development across the United States and Australia.

All Dogs Unleashed: Offers a results-driven board and training program for dogs, focusing on obedience training and resolving common behavioral issues. Additional services include boarding, private training, and light grooming.

ISI® Elite Training: Provides 50-minute, coach-led, strength-based workouts designed to challenge individuals of all fitness levels, fostering a team-first mindset.

The Plunge House®: A wellness and recovery club specializing in contrast hydrotherapy, sauna therapy, and recovery rituals to enhance circulation, reduce inflammation, and sharpen mental clarity.

Project LeanNation: A tech-driven wellness company offering personalized nutrition, expert coaching, and healthy prepared meals, aiming to transform lives through structured nutrition plans and dedicated support.

Technological Platform and Innovation

LFG employs advanced tools for pipeline management, ensuring efficient lead engagement, centralized data for quality reporting, and accurate forecasting to stay on track with growth objectives.

Leadership Team

Lance Freeman, Founder & CEO: A seasoned franchise professional with decades of experience, including roles at Fitness Together and Elements Therapeutic Massage. Lance played a pivotal role in the growth of Club Pilates and Xponential Brands, contributing to their expansion and IPO processes.

Emily Brown, President: With a background in a Chicago family of small business entrepreneurs, Emily began her franchising career in 2008. She has collaborated with Lance to refine operational processes for franchise sales growth and played a pivotal role in developing Xponential's portfolio of brands.

Amy Lipps, VP of Franchise Development: Amy has extensive experience in franchise development, including roles at Liberty Tax Services and as a multi-unit operator with Club Pilates.

Brittney Lincoln, VP of Franchise Development: Brittney's experience spans various franchise industry sectors, including retail and service. She played a crucial role in franchise growth as Director of Development at Xponential.

Justin LaCava, VP of Franchise Development: With nearly 20 years in franchise development, Justin has championed the development of both emerging and established brands, including roles at Xponential Brands.

Kristie Iavasile, VP of Franchise Development: Kristie has a background in sales and development, including roles at Merck Pharmaceuticals and ComForCare. She joined Xponential Fitness in 2019.

Lexi Kellgren, VP of Franchise Development: Lexi has spent her entire career in franchising, including roles at Painting with a Twist and Guidant Financial. She transitioned into a development role for Xponential Fitness.

Rachel Engel, Director of Communications & Franchisor Relations: Rachel has a robust background in the franchise sector, excelling in lead management, system integrations, and franchise marketing.

Erica Covey, Sales Coordinator: Erica has experience in project management and franchising, including roles at Xponential Fitness.

Sarah Nolan, Operations Coordinator: With nearly a decade of experience as a paralegal, Sarah transitioned into the franchise industry, bringing legal and operational expertise.

Mora Thomas, Organic Sales Associate: Mora has experience in sales and marketing, including roles in medical device sales and as an Executive Assistant at a municipal law enforcement agency.

Leadership Changes

As of June 23, 2025, there have been no recent significant changes or appointments within LFG's leadership team.

Competitor Profile

Market Insights and Dynamics

The franchise development industry is experiencing significant growth, with increasing demand for strategic planning, lead generation, and compliance services. Emerging franchisors seek partners to navigate complex expansion processes, creating opportunities for firms like LFG.

Competitor Analysis

Key competitors in the franchise development sector include:

FranNet: Specializes in matching individuals with franchise opportunities, offering consulting services to prospective franchisees.

FranChoice: Provides franchise consulting services, connecting entrepreneurs with franchise opportunities that fit their goals and investment levels.

The Franchise Consulting Company: Offers consulting services to individuals exploring franchise ownership, assisting with selection and due diligence.

Strategic Collaborations and Partnerships

LFG has established partnerships with various brands, including:

JETSET Pilates: Partnered in May 2025 to support their rapid expansion in the boutique fitness industry.

All Dogs Unleashed, ISI® Elite Training, The Plunge House®, and Project LeanNation: Announced partnerships in February 2025 to facilitate large-scale expansion through franchise opportunities.

Operational Insights

LFG's strategic considerations include:

Quality Over Quantity: Emphasizing responsible growth with a focus on building strong brand foundations.

Proven Processes: Utilizing streamlined, proven processes designed to deliver results while minimizing obstacles and maximizing opportunities.

High-Quality Partnerships: Building relationships with franchise consultants, media agencies, legal services, lending partners, and real estate & construction services to ensure effective scaling.

Strategic Opportunities and Future Directions

LFG's strategic roadmap includes:

Transformative Growth: Elevating exceptional brands to national prominence, akin to becoming the "Coca-Cola" of their industry.

Recognition and Expansion: Enhancing name recognition and facilitating scalable growth, leading to significant market presence and influence.

Exit Strategy Positioning: Providing strategic support to position brands for successful exits, ensuring they reach a world-class stage as franchisors.

Market Domination: Strategically positioning brands to own their market, influence their industry, and become leaders in their space.

Integrity and Excellence: Maintaining a boutique approach with a focus on high production, quality partnerships, and responsible franchising practices.