Overview
Marilyn Sanford is the Co-Founder and CEO of LincEdge Inc., a privately held company established in 2016 and based in Vancouver, BC. LincEdge operates within the Information Technology & Services sector, aiming to innovate the construction industry by facilitating effective labor capacity management through online tools and applications.
Company Profile: LincEdge Inc.
- Website: [lincedge.com](http://lincedge.com)
- Industry: Information Technology & Services
- Company Size: 2-10 employees
- Headquarters: 555 W Hastings St #1200, Vancouver, BC V6B 4N4, CA
- Specialties: Human Resources, Skilled Construction Trades, Technology Services, and Business Network
- Revenue: Less than $5 million
LincEdge provides an online platform that helps construction firms manage labor capacity by making skilled labor resources visible and accessible. This platform allows firms to efficiently source and share skilled tradesmen, addressing critical challenges such as the shortage of skilled labor and high labor costs.
Leadership
The leadership at LincEdge is spearheaded by Marilyn Sanford, who has been leading the company since its inception in June 2016. With over two decades of experience in trade-based business management, Marilyn has a robust background as a Professional Accountant with significant industry experience. She has a track record of founding and successfully running custom electronics installation firms, including Smart fx and La Scala, from 1992 until their acquisition. Her expertise aligns with business operations that dovetail with construction timelines.
George Doukas, a co-founder and board member, complements this leadership with his extensive experience in online/internet/cloud services. His background at Microsoft, where he managed global services with multi-million user bases, provides LincEdge with technical and managerial skills to support its mission and strategic goals.
Recent Developments and Vision
LincEdge has enhanced its suite of offerings with the launch of mobile applications for both Android and iOS. These tools are designed to facilitate the hiring and efficient sharing of skilled labor. They provide construction firms with secure access to a network of underutilized skilled tradesmen, promoting resource optimization and cost reduction.
Strategically, LincEdge aims to expand its reach across North America, with a goal of achieving 100,000 members within five years. The company envisions itself as the leading platform for sourcing skilled labor, with plans to improve user experience through advanced technological upgrades.
Competitive Edge
Participating in the New Ventures BC Competition has given LincEdge valuable opportunities for growth, such as engaging with investors and forming strategic partnerships. This exposure has enabled the company to refine its concepts and leverage insights from experienced business mentors.
The combination of Marilyn Sanford’s entrepreneurial insights and George Doukas’s technical expertise positions LincEdge as an innovative force in addressing the labor challenges prevalent in the construction industry. Their collaborative leadership aims to fortify LincEdge’s market position and steer future success.
For more information on LincEdge Inc., visit [lincedge.com](http://lincedge.com) or follow their social media channels on Facebook, Twitter, and Instagram.
Competitor Profiling
Company Overview
LincEdge Inc. operates within the Business Services sector, catering specifically to facilitating skilled labor networks. The company provides a platform that allows firms to post opportunities for collaboration, thereby optimizing labor resource allocation and reducing overhead costs during periods of low demand.
Competitors
LincEdge faces competition from several companies offering similar services. Key competitors include:
- Mobilizz: Based in Toronto, this telematics and fleet management solutions provider caters to North American clients. It specializes in GPS tracking and various fleet management services, boasting 22 years of experience in the sector.
- RDI Solutions: Known for offering office technologies such as copiers, printers, and digital displays, RDI is based in New York and Long Island. It emphasizes sustainability and efficient technology, with recognition as a Certified Minority and Women-Owned Business Enterprise (M/WBE).
- Fleet Profit Center: Offers tailored software and telematics solutions for fleet-based businesses. Established in Winnipeg, it is recognized as a leader in innovation.
Other notable competitors include Phyxter Pro and PledgX, each contributing distinct capabilities to the construction management and business services landscape.
Digital Footprint and Communications
LincEdge actively engages in industry conversations through platforms and events, communicating its mission to streamline operations in skilled trade sectors. The company enhances the visibility of skilled labor, enabling firms to fulfill contractual commitments more efficiently.
Recent Developments
1. Market Influence: LincEdge has been recognized for creating collaboration networks, and its innovative approach in connecting skilled labor has garnered attention.
2. Growth Strategy: The company's model, which emphasizes sharing skilled labor resources, aligns with trends toward flexible workforce management and cost optimization.
Key Insights for Competitive Positioning
- LincEdge retains a competitive edge by focusing on innovative labor-sharing solutions that allow contractors to manage project demands with flexibility.
- The diverse spectrum of competitors, such as Mobilizz and RDI Solutions, indicates a cross-industry competitive environment that spans telematics, fleet management, and office technology services.
- LincEdge’s unique position within skilled trades networking differentiates it from competitors focused on hardware and fleet solutions.
Understanding the dynamics within which LincEdge operates, along with the competitive landscape, provides valuable insights for strategic positioning and potential collaboration approaches with LincEdge.
