Lippe Taylor Company Profile

Background

Overview

Founded in 1989 by former Vogue editor Maureen Lippe, Lippe Taylor is a leading independent earned marketing and digital communications agency headquartered in New York City. The agency specializes in health, wellness, and consumer sectors, delivering innovative campaigns for some of the world's most significant brands.

Mission and Vision

Lippe Taylor's mission is to create impactful, culturally relevant campaigns that remove obstacles between brands and their audiences, fostering genuine connections and driving growth. The agency envisions a marketing landscape where brands earn their place in consumers' lives through authentic engagement and purpose-driven initiatives.

Industry Significance

As a pioneer in earned marketing, Lippe Taylor has redefined traditional public relations by integrating strategic intelligence, creative ideas, and comprehensive audience engagement. This approach has positioned the agency as a trusted partner for brands seeking to navigate the evolving media landscape and connect meaningfully with their target audiences.

Key Strategic Focus

Core Objectives

• Earned Marketing Leadership: Establishing and maintaining a leadership position in earned marketing by helping clients determine not just what to say, but what actions to take to earn growth.

• Integrated Audience Engagement: Providing a seamless process that combines strategic intelligence, creative ideation, and fully integrated audience engagement to deliver measurable results.

Areas of Specialization

• Health and Wellness: Expertise in biopharmaceuticals, aesthetics, food and nutrition, and lifestyle categories.

• Consumer Products: Experience with a diverse range of consumer goods, including over-the-counter medications and personal care products.

Key Technologies Utilized

• Culture Questing Dashboard: A proprietary platform that monitors curated social media handles, forums, and subreddits to identify emerging internet culture trends, enabling timely and relevant client engagement.

• Scientific Credentialing Capability: Leveraging proprietary KOL identification and mapping software to incorporate network influence, media influence, and social media influence, identifying opportunities to leverage leading KOLs to credentialize product claims for consumers and professional audiences.

• Media SERP Analysis: A software application that develops keyword profiles encompassing every possible iteration of relevant search phrases, automatically identifying news articles with the strongest search presence across these phrases, and determining which news outlets have the greatest likelihood of occupying a top search result if a client article is placed with them.

Primary Markets Targeted

• Pharmaceutical and Biotech Companies: Assisting in product launches, regulatory milestones, and scientific storytelling.

• Consumer Health Brands: Developing campaigns for over-the-counter medications and wellness products.

• Lifestyle and Aesthetics Brands: Crafting strategies for brands in the beauty and personal care sectors.

Financials and Funding

Revenue Growth

In 2022, Lippe Taylor reported a revenue of $50.7 million, marking a 48% increase from the previous year's $34.3 million.

Funding History

Lippe Taylor raised a total of $1 million in funding over one round.

Utilization of Capital

The capital has been strategically invested in expanding service offerings, developing proprietary technologies, and enhancing client engagement capabilities.

Technological Platform and Innovation

Proprietary Technologies

• Culture Questing Dashboard: Monitors and analyzes emerging internet culture trends to inform client strategies.

• Scientific Credentialing Capability: Utilizes proprietary KOL identification and mapping software to incorporate network influence, media influence, and social media influence, identifying opportunities to leverage leading KOLs to credentialize product claims for consumers and professional audiences.

• Media SERP Analysis: Develops keyword profiles and identifies news articles with strong search presence to optimize media placement strategies.

Significant Scientific Methods

• Data Analytics and Visualization: Employing advanced data analytics and visualization techniques to derive actionable insights and inform strategic decisions.

• AI-Driven Content Creation: Utilizing artificial intelligence to enhance content development processes, ensuring relevance and engagement.

Leadership Team

• Paul Dyer, CEO: Oversees the agency's strategic direction and growth initiatives.

• Tracy Naden, President, North America: Leads operations across Lippe Taylor and twelvenote, focusing on integration and client-centric strategies.

• Maureen Lippe, Founder and Chairman: Provides visionary leadership and guidance, leveraging her extensive experience in media and communications.

• Lori Rubinson, Chief Client Officer: Manages client relationships and ensures the delivery of high-quality services.

• Stephanie Smirnov, Chief Growth Officer: Drives business development and growth strategies.

• David Richeson, Chief Digital Officer: Leads digital initiatives and technological advancements.

• Craig Elimeliah, Chief Creative Officer: Oversees creative direction and innovation.

• Joe Becker, Chief Integration Officer: Ensures seamless integration of services and teams.

Leadership Changes

• Tracy Naden's Promotion: In January 2023, Tracy Naden was promoted to President, North America, overseeing operations across Lippe Taylor and twelvenote.

• Craig Elimeliah's Appointment: In 2022, Craig Elimeliah joined as Chief Creative Officer, bringing extensive experience in creative leadership.

Competitor Profile

Market Insights and Dynamics

The earned marketing and digital communications industry is experiencing significant growth, driven by the increasing demand for authentic brand engagement and the ability to navigate complex media landscapes.