List Sotheby's International Realty Thailand

Background

Established in 2018, List Sotheby's International Realty Thailand (LSIR Thailand) is a premier real estate brokerage specializing in luxury residential properties. As part of the globally renowned Sotheby's International Realty network, LSIR Thailand upholds a commitment to exceptional service, connecting discerning clients with exclusive properties both domestically and internationally. The company's mission is to provide unparalleled real estate services, leveraging its extensive global network and deep market expertise to meet the sophisticated needs of its clientele.

Key Strategic Focus

LSIR Thailand concentrates on three primary business areas:

1. Domestic Real Estate Brokerage: Facilitating the sale and leasing of luxury residential properties within Thailand.

2. International Real Estate Brokerage: Connecting Thai clients with premium properties abroad and introducing international investors to Thailand's luxury real estate market.

3. Sales Consultancy and Project Management: Offering comprehensive services to developers, including market analysis, project planning, sales strategy development, and marketing execution.

The company targets high-net-worth individuals and investors seeking luxury properties, emphasizing markets in Bangkok and other prime locations. LSIR Thailand's strategic objectives include expanding its property inventory and enhancing its presence in key tourist destinations within three years.

Financials and Funding

At its inception in 2018, LSIR Thailand was established with a registered capital of 108 million baht. The company set ambitious financial targets, aiming for revenue of 18 million baht in 2019, with projections to reach 180 million baht by its third year of operation. The revenue distribution was anticipated to be evenly split between domestic and international brokerage services and project management.

Pipeline Development

LSIR Thailand has been appointed to market several high-end new development projects to the overseas market, including:

Walden Thonglor 8: A luxury condominium project located in Bangkok's Thonglor district.

Cloud Residences SKV 23: A high-rise residential development in Sukhumvit 23, offering premium living spaces.

PITI Sukhumvit 101: A sophisticated residential project situated in the Sukhumvit 101 area.

These projects are marketed to international buyers in regions such as Hong Kong, Japan, Singapore, the Philippines, Taiwan, and Mainland China.

Technological Platform and Innovation

LSIR Thailand leverages the extensive global network and technological resources of the Sotheby's International Realty brand. This includes access to a vast database of high-net-worth individuals and a robust digital marketing platform that ensures maximum exposure for listed properties. The company's integration with Sotheby's Auction House provides unique opportunities for cross-promotion and access to an exclusive clientele.

Leadership Team

Hisashi Kitami: Founder, CEO & President of List Sotheby's International Realty. With extensive experience in the Japanese real estate market, Mr. Kitami has been instrumental in expanding the brand's presence across Asia.

Shanya Sae-Tia: Chief Operating Officer of LSIR Thailand. Bringing over 23 years of experience in the Thai property market, Ms. Sae-Tia focuses on promoting the brand among luxury customers and supporting the company's expansion in the ASEAN market.

Competitor Profile

Market Insights and Dynamics

Thailand's luxury real estate market has experienced significant growth, driven by increasing demand from both domestic and international investors. Key factors contributing to this growth include Thailand's strategic location, robust tourism industry, and favorable investment climate.

Competitor Analysis

LSIR Thailand operates in a competitive landscape alongside several prominent real estate agencies:

CBRE Thailand: Established in 1988, CBRE offers a comprehensive range of services, including sales, leasing, management, research, and consulting for various property types.

Knight Frank Thailand: A UK-based agency with a strong presence in Thailand since 1998, providing services such as sales, leasing, project marketing, valuation, and property management.

FazWaz: A leading real estate marketplace offering a wide range of properties for sale and rent across Thailand's major regions, known for its user-friendly online platform.

RE/MAX Thailand: Part of the global RE/MAX network, offering services in buying, selling, and renting residential and commercial properties across Thailand.

Amazing Properties: A Bangkok-based agency focusing on the Sukhumvit and Sathorn areas, offering a diverse range of residential properties.

Strategic Collaborations and Partnerships

LSIR Thailand benefits from its affiliation with the Sotheby's International Realty network, comprising over 25,000 affiliated independent sales associates in approximately 1,000 offices across 81 countries. This global partnership enhances the company's ability to connect clients with luxury properties worldwide and provides access to a vast database of high-net-worth individuals.

Operational Insights

LSIR Thailand's strategic considerations include leveraging its global network to differentiate itself from competitors, focusing on the luxury segment to cater to high-net-worth clients, and expanding its presence in key tourist destinations to capitalize on the growing demand for luxury properties in these areas.